Rentrak's Home Entertainment Division Adds Anderson Merchandisers to Its Revenue Sharing Program

Rentrak's Home Entertainment Division Adds Anderson Merchandisers to Its Revenue Sharing Program

--Leading Entertainment Merchandiser will Begin Offering DVD and Blu-ray Content Through Rentrak--

PORTLAND, Ore., June 13, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a partnership with Anderson Merchandisers, which will begin offering DVD and Blu-ray content for rental from Arc Entertainment via Rentrak's revenue sharing program. Rentrak's video store customers from across the United States will now have access to increased copy depth and a wider selection of rental titles with the addition of content being distributed by Anderson.

Anderson Merchandisers, L.P. is one of the nation's largest distributors of pre-recorded music, movies, and books. As Anderson continues to grow and expand their customers, they offer studios and content partners a full range of services, which now includes a committed sales and marketing team devoted to their new third party licensing business.

"Rentrak is very pleased to add Anderson Merchandisers as our newest revenue sharing content supplier. The independent retailer rental market is still very strong and Rentrak's revenue sharing model keeps our retailers competitive by offering them access to a wide range of compelling content," said Tim Erwin, Senior Vice President Sales and Customer Relations at Rentrak Corporation.

"As Anderson Merchandisers expands into licensed content distribution, initially with Arc Entertainment, working with Rentrak to reach key retailers in the rental market was a top priority. Rentrak's revenue sharing program is an ideal solution that allows us to stock more rental titles in multiple retail locations," said Mathew Smith, Senior Vice President, Video Purchasing, Anderson Merchandisers.

About Anderson Merchandisers

Founded in 1917 in Florence, Alabama, Anderson started as a small newsstand in a makeshift shed. Within a year, the company began providing merchandising services to retail accounts in its hometown. By the 1920s the work had spread across the region and Anderson established itself as only the second wholesale distributor in the Southeast.

From a simple newsstand, we've expanded to more than 3,500 associates and seven state-of-the-art distribution centers strategically located to help you reach customers quickly anywhere in the nation.

Today, Anderson is recognized as a leading distributor and marketer of music, DVDs, movies, books, magazines, consumer brands, and promotional products in the United States.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

RENTM

Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

SOURCE Rentrak Corporation

Rentrak Corporation

Web Site: http://www.rentrak.com

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