Muzak to Provide West Coast Verizon Dealer 4G Wireless with Custom Music and In-Store Messaging for 130 Store Locations
Muzak to Provide West Coast Verizon Dealer 4G Wireless with Custom Music and In-Store Messaging for 130 Store Locations
CHARLOTTE, North Carolina, June 13, 2011/PRNewswire/ --
Muzak, a Mood Media company and the leader in sensory branding services
for business in North America, announced today that it has signed an
agreement with 4G Wireless, the largest authorized dealer for Verizon on the
West Coast. Muzak was chosen as the provider for 4G Wireless based on its
ability to deliver a high quality, integrated media solution that would
serve to enhance overall customer experience. Muzak is providing music,
in-store messaging and sound to 130 4G store locations in California and
Nevada.
Mo Honarkar, Chief Executive Officer of 4G Wireless, recognized that
creating the right customer experience was paramount. 4G Wireless' customers
spend on average anywhere from 15 minutes to 1 hour in the stores. 4G
Wireless wanted their customers to enjoy a consistent and pleasant
experience during their time in the stores. Muzak's suite of services
represents a significant advancement in that regard. "Muzak's music and
voice services not only entertain customers, they also serve to inform and
educate," said Mr. Honarkar.
"We are excited to partner with 4G Wireless to provide an enhanced
customer experience," said Lorne Abony, Chief Executive Officer and Chairman
of Mood Media Corporation. "The wireless business is competitive and
fast-moving. By adopting our sensory branding solutions, 4G can foster a
positive in-store experience, which should help enhance sales and build
long-term customer relationships."
About 4G Wireless
Founded in Southern California in 2006, 4G Wireless, a Premium Retailer
for Verizon Wireless, has continually endeavored to be a driving force in
the wireless industry. Today, 4G Wireless continues to grow throughout the
Western United States with more than 140 locations open in California and
Nevada. Through the 4G team and their combined communications knowledge and
experience, 4G Wireless successfully strives in today's ever-changing
wireless industry.
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest
growing company by PROFIT Magazine, is a leading in-store media specialist
that uses a mix of music, visual and scent media to help its clients
communicate with consumers with a view to driving incremental sales at the
point-of-purchase. Operating through its two principal divisions, In-Store
Media and Retail Point-of-Purchase, Mood Media Corporation works with over
470,000 commercial locations in over 40 countries throughout North America,
Europe, Asia and Australia.
Through its subsidiaries Mood Media, Muzak, and Mood Entertainment, Mood
Media Corporation's products and services reach 150 million people every day
in a broad client base including more than 850 U.S. and international brands
in diverse market sectors that include: retail, from fashion to financial
services; hospitality, from hotels to health spas; and food retail,
including restaurants, bars, quick-serve and fast casual dining.
For further information:
For more information on Mood Media Corporation visit
http://www.moodmedia.com or contact:
Jeremy Jacobs
Fleishman Hillard Inc. (New York)
+1-212-453-2498
jeremy.jacobs@fleishman.com
Source: Mood Media Corporation
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