Mood Media to Provide Custom Music to Hooters
Mood Media to Provide Custom Music to Hooters
SAN DIEGO, California, June 16, 2011/PRNewswire/ --
Provides Audio Solution To The Group That Started It All
Mood Media North America, a leader in sensory branding services for
business in North America, today announced that it has signed a new national
agreement with Hooters Management Corp., the Clearwater-based operator of
the original Hooters Restaurants, which has grown into a franchised-based
chain of over 455 Hooters restaurant locations worldwide.
Hooters, the "delightfully tacky yet unrefined" American restaurant
chain, well-known for its brand of food and fun, featuring a casual
beach-theme atmosphere, awarded the contract to Mood Media based on the
value of its custom music programming, its outstanding customer service and
the level of trust Mood Media instills with its clients.
"Mood's unique offering helps our restaurants maintain an atmosphere of
fun and festivity," said Steve Clement, an Area Supervisor for Hooters
Management Corp. "Mood's custom music programming is a terrific complement
to the lighthearted spirit of our restaurants."
"Hooters is all about atmosphere, and the right music is a major part of
creating the right atmosphere," said Lorne Abony, Chairman and CEO of Mood
Media Corporation. "Atmosphere is our stock and trade and we take enhancing
the customer's experience very seriously. Partnering with Original Hooters
and delivering on their vision using our expertise is a challenge we're
happy to take on."
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest
growing company by PROFIT magazine, is a leading in-store media specialist
that uses a mix of music and visual and scent media to help its clients
communicate with consumers, with a view to driving incremental sales at the
point-of-purchase.
Operating through its two principal divisions, In-Store Media and Retail
Point-of-Purchase, Mood Media Corporation works with over 470,000 commercial
locations in over 40 countries throughout North America, Europe, Asia and
Australia.
Through its subsidiaries Mood Media, Muzak, and Mood Entertainment, Mood
Media Corporation's products and services reach 150 million people every day
in a broad client base including more than 850 U.S. and international brands
in diverse market sectors that include: retail, from fashion to financial
services; hospitality, from hotels to health spas; and food retail,
including restaurants, bars, quick-serve and fast casual dining.
For more information about Mood Media Corporation, visit
http://www.moodmedia.com, or contact:
Jeremy Jacobs
Fleishman Hillard Inc. (New York)
+1-212-453-2498
jeremy.jacobs@fleishman.com [jeremy.jacobs@fleishman.com ]
Alan O'Sullivan
Fleishman-Hillard (London)
+44-20-7395-7017
alan.osullivan@fleishmaneurope.com
Source: Mood Media Corporation
.
-------
Profile: intent
0 Comments:
Post a Comment
<< Home