Dots Partners with Lady Gaga in "Born This Way" Sweepstakes

Dots Partners with Lady Gaga in "Born This Way" Sweepstakes

Fast-fashion retailer offers chance to see "Mother Monster" in concert

GLENWILLOW, Ohio, June 16, 2011 /PRNewswire/ -- Dots, the hot fast-fashion women's retailer famous for up-to-the-minute trends at unbelievably low prices, launched its exciting "Born This Way" Sweepstakes in conjunction with the release of the much anticipated, chart-topping album from Lady Gaga.

(Logo: http://photos.prnewswire.com/prnh/20081202/CLTU086LOGO )

As part of the celebration of all things 'Gaga,' which includes carrying the brand new smash-hit album, Born This Way in-stores for only $10.80, Dots is giving a lucky fan the opportunity to win two tickets to see the superstar in concert on her 2012 tour, as well as exclusive Gaga apparel and autographed CDs. In order to enter this "little monster" dream trip, Gaga-lovers should go to www.dots.com/ladygaga, deadline for entries is July 31, 2011.

The launch of this sweepstakes supports Dots mission to merge the two interconnecting worlds of music and fashion, giving customers access to the latest trends and hottest music starts in a "fashion party" environment. Dots will be playing tracks from the new album in store, as well as playing Gaga videos on Dots TV.

The grand prize includes a roundtrip flight for two with one night hotel stay, an exclusive Lady Gaga t-shirt, autographed Born This Way CD and $100 Dots Gift Card. If that wasn't enough, Dots is offering three second-prize winners the chance to win a Lady Gaga t-shirt, autographed Born This Way CD and a $50 Dots Gift Card.

For additional information about Dots, please visit www.dots.com, or follow us on Twitter and Facebook.

About Dots

A mainstay in women's specialty retail for over 20 years, Dots growth and success was founded on a passion for retail that stems from a belief that it doesn't cost a lot to look great! Dots is committed to staying ahead of the latest trends with fashion-forward buyers shopping Europe, New York and Los Angeles for the next fresh and fun look. Today, the company is a vibrant, growing retailer with more than 400 stores within a 26 state footprint. Visit Dots online at www.dots.com.

About Lady Gaga

Lady Gaga came to prominence following the release of her debut studio album The Fame (2008), which included hit "Just Dance," "Poker Face," "Bad Romance" and sold over 15 million copies worldwide. Her second studio album, Born This Way, was released on May 23, 2011. Gaga is well recognized for her outre sense of style as a recording artist, in fashion, in performance and in her music videos. Her contributions to the music industry have garnered her numerous achievements including five Grammy Awards amongst twelve nominations, two Guinness World Records and the estimated sale of 15 million albums and 51 million singles worldwide. Billboard named her both the "2010 Artist of the Year" and the top selling artist of 2010 ranking her as the 73rd Artist of the 2000s decade. Gaga has been included in Time's annual "The 2010 Time 100" List of the most influential people in the world as well as topping the Forbes' list of the "World's Most Powerful Celebrities" in the world 2011.

SOURCE Dots, LLC

Photo:http://photos.prnewswire.com/prnh/20081202/CLTU086LOGO
http://photoarchive.ap.org/
Dots, LLC

CONTACT: Martin Higgins, Automatic PR, +1-917-715-2277, Martin@automaticpr.com, for Dots

Web Site: http://www.dots.com

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