LG Mobile Awakens the "Green Lantern" Power Within Through Multi-Platform Marketing Campaign

LG Mobile Awakens the "Green Lantern" Power Within Through Multi-Platform Marketing Campaign

LG Turns the Red Carpet Green with Envy at Los Angeles Movie Premiere with Action Adventure Film Stars and Supercharged Revolution(TM) by LG

LOS ANGELES, June 16, 2011 /PRNewswire/ -- LG Mobile Phones, in partnership with Warner Bros. Pictures, set the red carpet aglow last night at the Los Angeles premiere of the highly anticipated summer film "Green Lantern." Fusing next-generation mobile technology with the contemporary story of a human-turned-superhero, the evening highlighted LG's multi-faceted marketing campaign and brought tech fans and moviegoers together to celebrate superphones and superhero powers.

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Created specifically for the premiere, LG Mobile Phones debuted a fun and sophisticated "LG Lounge" at the exclusive after-party for attendees to experience 4G power of the Revolution(TM) by LG. One of the first 4G handsets from LG, Revolution offers complete HD support for streaming, playing and recording video multimedia while on-the-go. Equipped with a chic design, large 4.3-inch touchscreen and Android 2.2 platform, Revolution is the ideal device for users ready to experience the next level of smartphone power. "Green Lantern" cast members and premiere attendees seen at the after party included Ryan Reynolds, Blake Lively, Peter Sarsgaard, Zachary Levi, Jason Bateman, Michael Clarke Duncan and Tim Robbins..

In addition to its own presence at the premiere, LG invited consumers to harness the "Green Lantern" power within through a movie-themed online giveaway that offered users a chance to win tickets to the premiere, as well as their very own Revolution(TM) device. LG also launched an integrated TV and cinema commercial to highlight the supercharged capabilities of the handset and the superhero powers of Green Lantern. "Green Lantern" trailers, wallpapers and buddy icons can be downloaded at the LG microsite, http://www.revolutionbylg.com/, and banner ads for the film as well as information about the partnership are available at http://www.facebook.com/LGUSAMobile and http://m.revolutionbylg.com.

About "Green Lantern"

Bringing the popular superhero to the big screen for the first time, "Green Lantern" stars Ryan Reynolds as Hal Jordan, the human-turned-superhero by the power of a mysterious, out-of-this-world ring. When a new enemy threatens to destroy the balance of power in the Universe, it's up to Hal to overcome his fears and save the world.

Under the direction of Martin Campbell, the film also stars Blake Lively, Peter Sarsgaard, Mark Strong, Angela Bassett and Tim Robbins. The screenplay is by Greg Berlanti & Michael Green & Marc Guggenheim and Michael Goldenberg, story by Greg Berlanti & Michael Green & Marc Guggenheim, based upon characters appearing in comic books published by DC Comics. "Green Lantern" is produced by Donald De Line and Greg Berlanti, with Herbert W. Gains and Andrew Haas executive producing.

The film opens in 3D and 2D on June 17, 2011. "Green Lantern" is distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. www.greenlantern.com.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units - Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world's leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1(TM). As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lgmobilephones.com.

SOURCE LG Mobile Phones

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LG Mobile Phones

CONTACT: Elizabeth Latham, LG Electronics Inc., LG MobileComm U.S.A., Inc, +1-858-805-6701, Elizabeth.Latham@lge.com; Erica Samadani, LG-One, +1-310-280-2456, Erica.Samadani@lg-one.com

Web Site: http://www.lg.com

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