KTVU Channel 2 Seeks Nominations for Third Annual Cox Conserves Heroes Award

KTVU Channel 2 Seeks Nominations for Third Annual Cox Conserves Heroes Award

Program to donate $10,000 to local environmental nonprofits

SAN FRANCISCO, June 1, 2011 /PRNewswire/ -- KTVU Channel 2, in partnership with The Trust for Public Land (TPL), today launched San Francisco Bay Area's 2011 Cox Conserves Heroes, a national awards program to honor and celebrate conservation in everyday life. By showcasing unsung heroes, KTVU Channel 2 and TPL hope to inspire more people to take an active role in neighborhood conservation, while also providing financial support to local environmental nonprofits.

(Logo: http://photos.prnewswire.com/prnh/20070925/CLTU013LOGO-a )

The Cox Conserves Heroes program asks local residents to nominate people in their community who volunteer their time to help create, preserve or enhance outdoor places for everyone to enjoy.

Nominations are accepted through June 30, 2011. To nominate an individual, visit www.ktvu.com and select the KTVU tab on the right for "Cox Conserves Heroes."

Following the nomination stage, the Cox Conserves Judging Circle, a group of local environmental and civic leaders, will select five finalists. The winning Hero, chosen by online public vote, will be awarded $5,000 to donate to the environmental nonprofit of his or her choice. The four finalists each will receive $1,250 to donate to their nonprofit of choice.

San Francisco Bay Area's 2011 Cox Conserves Heroes Timeline:

-- June 1 - 30: Call for Nominations - To nominate an individual, visit
www.ktvu.com and select the KTVU tab on the right for "Cox Conserves
Heroes."

-- August 15 - September 12: Cast Your Vote - Videos of the finalists are
posted and the public votes.

-- Early October: Winner Announcement - The Bay Area's 2011 Cox Conserves
Hero is announced.

This is the third year for the Bay Area's Cox Conserves Heroes program. Lennie Roberts was the Bay Area's first Cox Conserves Hero in 2009 in recognition of her 50 tireless years of environmental volunteer work. As Roberts' nonprofit of choice, the Committee for Green Foothills received $5,000. Last year, Bruce Beyaert was selected for his volunteer work on the San Francisco Bay Trail, which received $5,000 as his nonprofit of choice.

The Cox Conserves Heroes program was created through a partnership between The Trust for Public Land and Cox Enterprises, the parent company of KTVU Channel 2, to honor everyday conservationists. Since the program launched in 2008, nearly $125,000 has been donated to local environmental nonprofits. Cox Conserves Heroes also runs in Atlanta; Hampton Roads, Va.; San Diego and Seattle.

For more information, visit CoxConservesHeroes.com or find us on Facebook.

Social Media: #CoxConservesHeroes and #CoxConservesHero

About KTVU Channel 2

Located in Oakland, Calif., KTVU Channel 2 serves the entire San Francisco Bay Area and is part of Cox Media Group and is a FOX affiliate. Cox Media Group, Inc., a subsidiary of Atlanta-based Cox Enterprises, is an integrated broadcasting, publishing and digital media company that includes Valpak and the national advertising rep firms of Cox Reps. With revenues of $1.8 billion, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, four metro newspapers and more than a dozen non-daily publications, and more than 100 digital services. Additionally, Cox Media Group owns and operates Valpak, one of the leading direct marketing companies in North America.

About The Trust for Public Land

The Trust for Public Land (TPL) is a national nonprofit land conservation organization that conserves land for people to enjoy as parks, gardens, and natural areas, ensuring livable communities for generations to come. Since 1972, TPL has worked with willing landowners, community groups, and national, state, and local agencies to complete close to 5,000 land conservation projects in 46 states, protecting 2.8 million acres. Since 1994, TPL has helped states and communities craft and pass over 382 ballot measures, generating $34 billion in local conservation funds. www.tpl.org

SOURCE KTVU Channel 2

Photo:http://photos.prnewswire.com/prnh/20070925/CLTU013LOGO-a
http://photoarchive.ap.org/
KTVU Channel 2

CONTACT: Kristen Anderson, The Trust for Public Land, +1-415-495-4014; or Rosy Chu, KTVU, +1-510-874-0176; or Elizabeth Olmstead, Cox Enterprises, +1-678-645-0762

Web Site: http://www.ktvu.com

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