Jane's Addiction and Guitar Center Join Forces With Two Major Announcements

Jane's Addiction and Guitar Center Join Forces With Two Major Announcements

PERRY FARRELL, DAVE NAVARRO AND STEPHEN PERKINS TO BE INDUCTED INTO GUITAR CENTER'S HISTORIC ROCKWALK - JUNE 1ST - 12PM PDT

IN ADDITION, GUITAR CENTER ON-STAGE TO AWARD ONE UNSIGNED ARTIST THE OPPORTUNITY TO OPEN FOR THE ALT-ROCK PIONEERS ON TOUR

WESTLAKE VILLAGE, Calif., June 1, 2011 /PRNewswire/ -- Guitar Center, the world's largest musical instrument retailer, today announced Jane's Addiction will be inducted into Guitar Center's RockWalk. Jane's Addiction will also be partnering with Guitar Center to offer an unsigned artist a chance to open for the band through the innovative Guitar Center On-Stage program.

Perry Farrell, Dave Navarro and Stephen Perkins of Jane's Addiction will be inducted into the historic Guitar Center RockWalk in Hollywood on Wednesday, June 1st at 12pm PDT. Rage Against the Machine's Tom Morello will give the induction speech at the ceremony.

Guitar Center's RockWalk is dedicated to honoring those artists who have made a significant impact and lasting contribution to the growth and evolution of Rock 'n' Roll, Blues and R&B. Jane's Addiction's handprints will reside alongside the handprints, signatures, and faces of other equally accomplished musicians and innovators such as Jimmy Page, Jimi Hendrix,Eric Clapton, Elvis Presley, Carlos Santana, Johnny Cash, Van Halen, AC/DC, Bonnie Raitt, Aerosmith, Carl Perkins,Marvin Gaye, James Brown, B.B. King, Stevie Wonder, Run-D.M.C. and Queen, among numerous others.

Additionally, Guitar Center announced their partnership with Jane's Addiction for the third installment of their groundbreaking unsigned artist program - Guitar Center On-Stage.The program offers one unsigned band the career-altering opportunity to open for Jane's Addiction as part of their summer album launch tour in Los Angeles, New York and Chicago as well as; $20,000 in new gear from Gibson and Epiphone, a $10,000 Guitar Center shopping spree and a mentoring session from Prospect Park, the management team behind Jane's Addiction. Unsigned bands nationwide can submit their music now at www.GConstage.com.

Guitar Center On-Stage: Jane's Addiction is another example of Guitar Center's ongoing commitment to developing unique programming that provides unsigned artists and bands career altering opportunities. Previous editions of Guitar Center On-Stage featured Motley Crue and KISS, with the Motley Crue winning band, The Last Vegas, going on to win iTunes critics' 2009 "Rock Single of the Year" with their hit single "I'm Bad."

Over the course of their 25-plus year career, Jane's Addiction merged alternative and rock like no one before, becoming the first alternative rock band and creating a new sound and attitude in the process. Writing the rulebook for alternative music and culture through their combination of genre-defying classic songs and trademark cinematic live experience, Jane's Addiction has sold over seven million records in the U.S. alone, garnering Grammy nominations and spearheading the movement of modern American festival culture by launching and headlining Lollapalooza.

2011 marks another momentous year for Jane's Addiction, with the band set to tour the world and release a new album, The Great Escape Artist (Capitol) produced by Rich Costey (Muse, Franz Ferdinand, Interpol) with TV on the Radio's Dave Sitek brought on as part of the creative team.

About Guitar Center

Guitar Center is the world's largest retailer of guitars, amplifiers, drums, keyboards and pro-audio and recording equipment. Our retail store subsidiary presently operates 218 Guitar Center stores across the U.S. We are also the largest direct response retailer of musical instruments in the United States through our wholly owned subsidiary, Musician's Friend, Inc., and its catalog and Web site, http://www.musiciansfriend.com. In addition, our Music & Arts division operates more than 100 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students. More information on Guitar Center can be found by visiting the Company's Web site at http://www.guitarcenter.com.

The Guitar Center logo is a registered trademark of Guitar Center, Inc. Other brand or product names may be trademarks of the respective companies with which they are associated.

About Jane's Addiction

Forming in 1985 in L.A., JANE'S ADDICTION has been firmly embedded in the collective pop culture consciousness for 25 years now. Perry Farrell stands out as one of music's most forward-thinking and enigmatic frontmen. Dave Navarro remains a veritable guitar god. Drummer Stephen Perkins' tribal stomp has also influenced a generation of percussionists. The hugely influential Los Angeles-based band has sold in excess of seven million records in the U.S. alone. When lead singer Perry Farrell created the traveling Lollapalooza festival, it galvanized the alternative rock movement and brought it to a whole new level. JANE'S ADDICTION have written the rule book for alternative music and culture through a combination of genre-defying classic songs and a cinematic live experience. Great bands break rules, but legends write their own.

SOURCE Guitar Center

Guitar Center

CONTACT: For Guitar Center: Rob Krauser, Cornerstone, +1-212-652-9278, rkrauser@cornerstonepromotion.com; For Jane's Addiction: Mitch Schneider or Alexandra Greenberg, MSO, +1-818-380-0400, mschneider@msopr.com or agreenberg@msopr.com

Web Site: http://www.guitarcenter.com

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