It's Nice That /ASOS Fixed Wheel Project

It's Nice That /ASOS Fixed Wheel Project

LONDON, June 27, 2011/PRNewswire/ --

Following on from the success of the inaugural It's Nice That
Collaboration, ASOS have again teamed up with Alex Bec and Will Hudson from
the cult magazine and picked five of the most imaginative and talented
designers to create a series of limited edition prints.

Each artwork will be applied to a vest in either white, black and grey
and sold alongside a set of removable stickers that can be applied to any
design of bike. Each customer will also be entered into a draw to win one of
five exclusive custom made Foffa fixed wheel bikes designed by the artists
taking part in the project.

http://www.asos.com

http://www.itsnicethat.com

http://www.foffabikes.com

NOTES TO EDITORS:

About ASOS:

Established in June 2000, ASOS.com [http://www.asos.com ] is the UK's
largest independent online fashion and beauty retailer and offering over
36,000 branded and own label product lines across menswear
[http://www.asos.com/Men/Shoes/Trainers/Cat/pgecategory.aspx?cid=5775 ],
including jeans [http://www.asos.com/Men/Jeans/Cat/pgecategory.aspx?cid=4208
], shoes [http://www.asos.com/Men/Shoes/Cat/pgecategory.aspx?cid=4209 ],vests
and
shirts [http://www.asos.com/Men/Shirts/Cat/pgecategory.aspx?cid=3602 ]. Aimed
primarily at fashion forward 16-34 year olds, ASOS.com attracts over 11
million unique visitors a month.

ARTISTS:

JACK FEATHERSTONE

JACK FEATHERSTONE IS A GRAPHIC ARTIST LIVING AND WORKING IN LONDON. A
GRADUATE OF CHELSEACOLLEGE OF ART, JACK IS NOW PART OF THE FREELANCE
COLLECTIVE ISO, SPECIALISING IN CREATING VISUAL WORK FOR THE MUSIC INDUSTRY.
( http://www.jackfeatherstone.co.uk )

LA BOCA

FORMED IN 2002, LA BOCA DESCRIBE THEMSELVES AS AN INDEPENDENT DESIGN
'CIRCUS' SPECIALIZING IN ART & DESIGN FOR THE FILM, MUSIC AND FASHION
INDUSTRIES. THEIR WORKRANGES FROM LIMITED EDITION VINYL RECORD SLEEVES TO
FULL SCALE MEDIA CAMPAIGNS. ( http://www.laboca.co.uk )

SIGGI EGGERSSTON

BERLIN-BASED, ICELANDIC ILLUSTRATOR SIGGI EGGERTSSON HAS BECOME KNOWN
FOR HIS INTRICATE, DETAILED PATTERN-BASED WORK. HE WAS SELECTED BY THE ART
DIRECTOR'S CLUB FOR THE HIGHEST RANKING YOUNG GUN AWARD IN 2009 AND HAS
CONTINUED TO MAKE CRITICALLY ACCLAIMED WORK EVER SINCE. (
http://www.siggieggertsson.com )

HVASS & HANNIBAL

HVASS & HANNIBALHVASS&HANNIBAL IS A MULTI-DISCIPLINARY ARTS AND DESIGN
STUDIO BASED IN COPENHAGEN. SINCE 2006, ITS FOUNDERS, NAN NA HVASS & SOFIE
HANNIBAL HAVE WORKED IN CLOSE COLLABORATIVE PARTNERSHIP WITH ILLUSTRATIVE
AND CONCEPTUAL DESIGN IN A NUMBER OF DIFFERENT FIELDS. (
http://www.hvassandhannibal.dk )

CHRISTOPHER GRAY

CHRISTOPHER GRAY IS A DESIGNER, ILLUSTRATOR, FILMMAKER AND DIRECTOR OF
ART AND ILLUSTRATION LABEL TOY. HE IS CURRENTLY BASED IN SWEDEN AND HAS
BECOME KNOWN FOR HIS SHARP GRAPHIC BRAND OF ILLUSTRATION. (
http://www.christophergray.eu )

IT'S NICE THAT

IT'S NICE THAT CHAMPION GREAT CREATIVITY. THEY DO THAT BY PUBLISHING
EXCITING PRACTITIONERS BOTH ON AND OFF LINE AND DIRECTING THAT TALENT TO
PRODUCE CREATIVE PROJECTS FOR BRANDS. ( http://www.itsnicethat.com )

FOFFA BIKES

DANI FOFFA STARTED HIS PASSION WORKING ON VINTAGE BIKES IN 2007 FROM HIS
TINY FLAT WHILST KEEPING HIS DAY JOB IN THE CITY. IN 2009 HE QUIT HIS JOB
AND TOOK A RISK TO FOLLOW HIS PASSION AND TEAMED UP WITH PHOTOGRAPHER TYSON
SADLO TO CREATE FOFFA BIKES. THEY THEN OPENED A SHOP IN EAST LONDON ALONG
WITH A FEW MORE PASSIONATE CYCLIST FRIENDS. SINCE THEN FOFFA BIKES HAVE
INTRODUCED OUR FULLY CUSTOMISABLE 'PRIMA' BIKE, A RANGE OF AFFORDABLE HIGH
QUALITY PARTS AS WELL AS THE CONCEPT BIKE 'CIAO' AND THE STICK YOUR FIX
RANGE OF DESIGNER STICKERS. ( http://www.foffabikes.com )

For additional information and images please contact:
adrianc@asos.com / +44(0)207-7561025

Source: ASOS

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