NBC-Affiliate in Paducah-Cape Girardeau-Harrisburg Signs Rentrak Local Market Measurement Contract

NBC-Affiliate in Paducah-Cape Girardeau-Harrisburg Signs Rentrak Local Market Measurement Contract

--WPSD Turns to Rentrak to Better Sell Content Inventory--

PORTLAND, Ore., June 27, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a multi-year StationView Essentials contract to provide local market TV ratings data for NBC-affiliate, WPSD-TV in the Paducah-Cape Girardeau-Harrisburg market, which serves Western Kentucky, Southern Illinois and Southeastern Missouri.

"Rentrak provides real value to meet the advertising industry's demands for continuous measurement," said David Jernigan, WPSD's Vice President of Sales and Programming. "We are very pleased to use Rentrak's TV database currency in our market. Viewing from thousands of homes every day of the year will be not only a great advantage to the station's sales efforts, but in what we can deliver to our advertising clients."

"We are very excited to welcome WPSD in Paducah into our growing list of stations who demand the most accurate, stable and comprehensive local television measurement. The station's ability to sell their inventory based on consistent and continuous measurement will be a game changer for WPSD and the market as a whole," said Steven Walsh, Rentrak's Senior Vice President of Local Television Sales.

Available in all 210 television markets, Rentrak's StationView Essentials service features the only fully-integrated database of detailed satellite, telco TV and cable viewing information from over 18 million televisions nationwide. Providing uniform measurement 365 days a year across every zip code in the United States, StationView Essential combines database integration of viewing habits with product consumption information in order to generate relevant "purchaser ratings" for its clients.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

RENTM

Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

SOURCE Rentrak Corporation

Rentrak Corporation

Web Site: http://www.rentrak.com

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