farfetch.com: CFDA's Fashion Icon Lady Gaga Inspires Shoppers to Choose Luxury

farfetch.com: CFDA's Fashion Icon Lady Gaga Inspires Shoppers to Choose Luxury

LONDON, June 20, 2011/PRNewswire/ --

As Lady Gaga takes the title of Fashion Icon at the Council of Fashion
Designers Awards,farfetch.com says her love of wearing luxury fashion brands
is influencing many to ditch the high street and shop in designer boutiques.

There were many winners at the CFDA Fashion Awards, but the biggest
victor would undoubtedly be whoever took the coveted "Fashion Icon" award.
Lady Gaga walked away with it in ten-inch black platforms, a teal wig and
very little else; despite Lady Gaga's penchant for wearing as little as
possible as often as possible, her name has become synonymous with stunning,
daring fashion. farfetch.com [http://www.farfetch.com ], which gives
customers access to the best designer boutiques in one easy to shop website,
thinks her passion for luxury fashion is inspiring others to choose high
quality over flash in the pan fashion.

Paul Brine, spokesperson for farfetch.com, comments: "Lady Gaga may have
added another jewel to her crown by winning the Fashion Icon award, but the
CFDA [http://www.cfda.com ] were only confirming what we at farfetch.com
already knew. Lady Gaga and her fashion house, Haus of Gaga, have helped to
bring luxury fashion to the public's attention and inspired shoppers to make
a statement through their fashion choices. This has tempted them away from
the throw-away styles of the high street and back to filling their wardrobes
with luxury items such as designer trousers
[http://www.farfetch.com/shopping/women/trousers/items.aspx ], dresses and
playsuits."

The CFDA are said to have awarded Lady Gaga the prize for "being a
fashion revolutionary" - Lady Gaga's outfits are certainly original and
unique, and her style is often cited as being the inspiration behind new
fashion lines. Her influence on the fashion world has been vast during her
meteoric rise to fame - according to farfetch.com this extends past the red
carpet and into our homes.

Brine comments: "Lady Gaga's outfits are often over-the-top and explore
the concept of fashion as art as popularised by the late Alexander McQueen,
but much of her wardrobe incorporates dresses and other pieces by luxury
fashion designers. She arrived at the CFDA awards wearing a designer dress
[http://www.farfetch.com/shopping/women/dresses/items.aspx ] by Thierry
Mugler and has been known to wear items by fashion houses and designers such
as Giorgio Armani, Vivienne Westwood, Viktor & Rolf, Prada and Versace. All
of these brands, and others worn by her, are available at fashion boutiques
and can be purchased through farfetch.com; this means everyone can have the
opportunity to feel like Lady Gaga."

About farfetch.com:

http://www.farfetch.com unites the world's best independent fashion
boutiques, so that you can buy from the most interesting designer fashion
brands globally in one easy-to-shop website. Our aim is to provide an
exciting range of designers and labels, while maintaining the personality of
unique, independent boutiques. This new concept means you can shop from
boutiques in Paris, London, Como, Copenhagen, California and New York in
just a few seconds, all from the comfort of your own home or office.

Source: Farfetch.com

Contact Details:Paul Brine, Chief Marketing Officer 60-62 Commercial St, London, E16LT, +44(0)20-3178-8682, paul.brine@farfetch.com

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