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Wednesday, June 15, 2011

ACUVUE® Brand Contact Lenses Launches "Healthy Vision(TM) With Dr. Val Jones"

ACUVUE® Brand Contact Lenses Launches "Healthy Vision(TM) With Dr. Val Jones"

Popular medical blogger hosts new online radio program focusing on eye health

JACKSONVILLE, Fla., June 15, 2011 /PRNewswire/ -- VISTAKON®, Division of Johnson & Johnson Vision Care, Inc., today announced the launch of Healthy Vision(TM) with Dr. Val Jones, a new radio program devoted to educating and improving the eye health of Americans.

"Americans spend surprisingly little time thinking about their eyes, even though they're critical to their quality of life," says program host Val Jones, M.D., CEO of Better Health, LLC, a network of popular health bloggers, and author of, "Dr. Val and the Voice of Reason," which won The Best New Medical Blog award in 2007. "Research shows that many people share the misguided belief that seeing well translates to good eye health. As a result, they often don't see an eye care professional regularly, or take the necessary steps to protect their eyes from things like UV (ultraviolet) damage. Eye care professionals are a critical part of a primary care medical team."

Healthy Vision(TM) with Dr. Val Jones seeks to close the gap between vision care attitudes and behaviors by providing consumers with timely and relevant information and helpful resources to help them manage eye health for themselves and their families. The program is supported by ACUVUE® Brand Contact Lenses.

On the inaugural show, Dr. Jones is joined by leading experts from around the country to take a close look at three areas vital to maintaining eye health and wellness.


-- What's in an Eye Exam? - Learn why an eye exam is important beginning in
infancy and how eye care professionals can identify some medical
conditions, such as diabetes and high blood pressure, just by looking in
your eyes.

-- Are You Contact Lens Compliant? - Research shows that many contact lens
wearers are significantly non-compliant when it comes to taking care of
their contacts. Hear from the author of a recently published study that
looked at the wear and care habits of contact lens wearers, learn the
risks associated with not following your eye doctor's instructions, and
find out about a free tool to help you remember when to change your
lenses on time.

-- Protecting Your Eyes from the Sun - Did you know it's just as important
to protect your eyes from the sun's harmful rays as it is to shield your
skin from the sun? Learn about the risks of not protecting your eyes
from ultraviolet (UV) rays, beginning in childhood, and how you can get
added protection to your sunglasses.


Free podcasts of Healthy Vision(TM) with Dr. Val Jones can be found in the iTunes Store (for best results, search for the show by its complete title. You will find it in LifeMinute.TV Health), BlogTalk Radio (www.blogtalkradio.com/healthyvision) and on http://getbetterhealth.com/healthy-vision. A link to the show also can be found at. www.acuvue.com/healthyvision. You can listen to the show in its entirety (Approximate Running time: 23 minutes) or via individual segments.

ACUVUE®, Healthy Vision(TM) and VISTAKON® are trademarks of Johnson & Johnson Vision Care, Inc.

Dr. Val Jones is a paid consultant for VISTAKON®

SOURCE VISTAKON, Division of Johnson & Johnson Vision Care, Inc.

VISTAKON, Division of Johnson & Johnson Vision Care, Inc.

CONTACT: Gary Esterow, VISTAKON®, +1-904-629-6232, Gester1@its.jnj.com, or Liz Mefford, Rpr Marketing Communications, +1-212-317-1462, Liz.Mefford@rprmc.com

Web Site: http://www.acuvue.com


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