Trojan® Brand Condoms & Ludacris Wrap Up Emcee Contest, Announce Winners of Magnum® "Live Large" Project 2

Trojan® Brand Condoms & Ludacris Wrap Up Emcee Contest, Announce Winners of Magnum® "Live Large" Project 2

Four regional champs & YouTube winner receive $5,000, VIP experience & chance at hip-hop stardom at Miami's Spring Fest music festival

PRINCETON, N.J., May 27, 2011 /PRNewswire/ -- After more than 200,000 YouTube votes, four regional contests and plenty of Magnum®-sized rhymes, the makers of Trojan® Brand Condoms and GRAMMY-winning entertainer Ludacris have announced the five winners of the Magnum® "Live Large" Project 2. The emcees, voted in by users on YouTube, will perform live on stage alongside Ludacris in front of 20,000 fans at Miami's Spring Fest music festival on May 29th.

Rappers Marv Won from Detroit, PH from Brooklyn, N.Y., LMS from Miami, Prince EA of St. Louis and Dirtbag Dan from San Jose, Calif., topped a talented field of nearly 1,800 emcees to be crowned this year's champions. The project gives emerging musicians the opportunity to show the world how they exude the Magnum® "live large" lifestyle every day by taking care of business, pleasure, their partner and themselves.

"I know first-hand how it was being an aspiring artist, and I'm a firm believer in the Magnum® 'Live Large' Project and the opportunity the makers of Magnum® Condoms are giving these emcees," said Magnum® "Live Large" Project ambassador, Ludacris. "Their hard work is finally paying off and I can't wait to see them show the world how they 'live large' on the big stage in Miami."

The makers of Magnum® Condoms hit the road this spring, hosting emcee competitions in Detroit, San Francisco, New York and Miami, calling on aspiring rappers to come out and compete. The artists competed in live freestyle battles, where the top three rappers from each city were selected to appear on YouTube for a national vote to uncover the top rapper in each region.

Emcees that could not make it to the live events were invited to enter via the Magnum® at-large YouTube contest, where they could download sample tracks to create a video performing a song that embodied the Magnum® "live large" lifestyle. Of the nearly 1,800 YouTube entries, fans online voted Prince EA to the top of the list.

"These artists are incredibly talented, creative and really do stand out from the pack," said Bruce Tetreault, Trojan® Group Product Manager. "They've all stayed authentic to who they are, and truly live up to the Magnum® gold standard."

The Magnum® "Live Large" Project is part of an ongoing commitment from the makers of Magnum® Condoms to provide a variety of audiences with the tools they need to enjoy a sexually healthy lifestyle. For more information, please go to www.MAGNUMLiveLarge.com.

ABOUT TROJAN® BRAND CONDOMS AND MAGNUM®

The maker of MAGNUM® Condoms, Church & Dwight, also makes TROJAN® Brand Condoms, America's #1 condom, which have been trusted for more than 90 years. MAGNUM® Latex Condoms are made from premium quality latex to help reduce the risk of unwanted pregnancy and sexually transmitted infections. Every condom is electronically tested to help ensure reliability. There are seven varieties of MAGNUM® Condoms. More Americans trust the TROJAN® brand than any other condom. For more information on MAGNUM® and TROJAN® Condoms, please visit www.trojancondoms.com.

For more information:
Bjorn Trowery Eli Sevin
Edelman Edelman
212-704-4556 212-642-7794
Bjorn.trowery@edelman.com Eli.sevin@edelman.com

SOURCE TROJAN(R) Brand Condoms

TROJAN(R) Brand Condoms

Web Site: http://www.trojancondoms.com

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