Tic Tac® Mints Unleash Two New Summer Flavors

Tic Tac® Mints Unleash Two New Summer Flavors

Wild Cherry and Peach Fusion flavors poised to kick-start taste buds this summer

SOMERSET, N.J., May 3, 2011 /PRNewswire/ -- The Tic Tac® brand introduced today two new Tic Tac® mint flavors designed to activate taste buds this summer, Wild Cherry and Peach Fusion. These new summer flavors from Tic Tac® mints embody all things sunny and sweet with a mouthwatering fruity tanginess and flavorful kick that will help consumers keep things fresh and fun this summer.

While the sweet and refreshing sensation of Peach Fusion Tic Tac® mints provide a relaxing way to cool off from the summer heat, the bursting flavor of Wild Cherry Tic Tac® mints will wake up fatigued taste buds just in time for a summer night out.

Tic Tac® mints has also kicked off the brand's new Shake it Up(TM) summer campaign and has launched its new @TicTacUSA Twitter page (www.Twitter.com/TicTacUSA) to help create unique experiences for consumers. The Twitter page will feature a series of sweepstakes and will offer fun facts and tips on how to make the most of summer! The Tic Tac Shake It Up(TM) sweepstakes will run on Twitter from May through July with 20 chances to win great prizes including Wild Cherry and Peach Fusion Tic Tac® mint packs and one-year subscriptions to Pandora One(TM), which offers unlimited listening. See www.facebook.com/TicTacUSA for official rules and details.

"With the new summer flavors, we hope to inspire consumers to change up their everyday routine and energize their summer," said Noah Szporn, category manager for Tic Tac® mints of Ferrero U.S.A., Inc. "Sometimes everyone feels like they're stuck in a rut, and our fun summer Shake it Up(TM) campaign is all about helping consumers break out of the mundane."

To help consumers enhance their summer experience even more, Tic Tac® mints will also be partnering with Flavorpill, a trusted online source of arts, music and culture that publishes event listings and cultural news, who will be hosting the Tic Tac® Shake it Up(TM) Summer Sweepstakes. Starting May 10, 2011 fans can visit Flavorpill.com for more information and official rules. In addition, the brand has launched the online "Tic Tac® Shake It Up(TM) Summer Radio" station on PANDORA® internet radio, a custom station full of popular summertime songs from a variety of musical genres. Grab your headphones and go to Pandora.com to listen.

Wild Cherry and Peach Fusion Tic Tac® mints will be available at select drug, grocery, and convenience stores. To learn more about the Tic Tac® brand's exciting Shake it Up(TM) summer campaign, follow Tic Tac® on Twitter (www.Twitter.com/TicTacUSA) and like Tic Tac® on Facebook (www.Facebook.com/TicTacUSA).

About Tic Tac®

The Tic Tac® brand was launched in the U.S. in 1969 by the Italian confectionery manufacturer Ferrero and has been a leading mint brand for 40 years. Tic Tac® is sold worldwide. For more information, visit www.tictacusa.com.

About The Ferrero Company

The Ferrero Company was established in 1946 in Alba, Italy. The company's first product was made with hazelnuts and cocoa, resulting in the base ingredients for the world's #1 selling sweet spread on the market today - Nutella® hazelnut spread. Since then the company has grown to become one of the world's largest confectionery companies with a vast portfolio that includes high-quality products such as Ferrero Rocher® chocolates, Ferrero Rondnoir® dark chocolates, Raffaello® confections and Tic Tac® mints. Ferrero products are distributed globally throughout Europe, North America, Australia, Asia and South America. For more information, visit www.ferrerousa.com.

SOURCE Tic Tac

Tic Tac

CONTACT: Jackie Kollmar, MSLGROUP, +1-212-468-4372, Jackie.Kollmar@mslgroup.com

Web Site: http://www.tictacusa.com

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