THX to Discuss the 3D Ecosystem at the 3DTV World Forum

THX to Discuss the 3D Ecosystem at the 3DTV World Forum

LONDON, May 16, 2011/PRNewswire/ --

- Senior Vice President Rick Dean to Provide Insight and Expertise on 3D
Technology and the Rapidly Growing Industry

THX Ltd. today announced Senior Vice President Rick Dean's participation
in the 3DTV World Forum, the first worldwide conference addressing every
aspect of 3D technology and its relevance across the whole value chain.

WHAT: THX SVP and Chairman of the 3D@Home Consortium, Rick Dean,
will participate in a panel discussion on "Determining
Effective 3D Standards to Move the Market On." This panel
on Tuesday will discuss the debate on whether 3DTV should
be standardized and how to realistically implement the
standards. It will also touch on the issues around 3DTV
viewing safety and if they can be resolved.

Dean will also be presenting on the "Key roles in the 3D
Ecosystem-from content to consumers" at the Analyst
Briefing Breakfast on Wednesday. This briefing format will
allow delegates an informal chance to learn about a
selection of 3D-related subjects in greater detail and ask
their questions directly to the experts.

WHO: Rick Dean, SVP of THX and Chairman of the 3D@Home
Consortium, will be participating on a panel with:
-- Stuart Lipoff, Chairman of the Consumer Electronics
Society Standards Committee, IEEE
-- Simon Gauntlett, Technology Director, Digital TV Group
-- Nick Shepherd, Co-Founder, HDMI

WHEN: Panel Discussion: Determining Effective 3D Standards to Move
the Market On -Tuesday, May 17, 2011 at 11:55 a.m.(BST)

Analyst Briefing Breakfast: 'Key roles in the 3D Ecosystem-
from content to consumers' - Wednesday, May 18, 2011 at
8:00 a.m. (BST)

WHERE: Thistle Marble Arch:
55 Bryanston Street
London W1H 7EH, United Kingdom

WHY: 3DTV is an exciting technology development capturing the
imagination of consumers and industry professionals alike.
However, there are a lot of issues which need to be
discussed and evaluated to unleash its full potential and
enable it to become as commercially successful as possible.

About THX Ltd.

From the big screen to your screen, THX ignites your passion for exciting
entertainment experiences. Founded by George Lucas and recognized by
audiences around the globe, THX is synonymous with the design and
certification of world-class cinemas, premium audio systems, HDTVs, and
blockbuster movies and games. Products featuring THX technologies defy
convention and define quality in their class, whether in the cinema, in the
home or on the road. For more information, visit http://www.thx.com.

Source: THX Ltd.

Jeremiah Glodoveza of THX Ltd., +1-415-492-3950, jglodoveza@thx.com; or Francisca Llamas of Weber Shandwick, +1-415-262-5971, fllamas@webershandwick.com, for THX Ltd.

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