Chivas Regal and FilmAid International Launch Global Brand Partnership in Cannes

Chivas Regal and FilmAid International Launch Global Brand Partnership in Cannes

CANNES, France, May 16, 2011/PRNewswire/ --

- FilmAid Founder Caroline Baron, FilmAid President Iliane Ogilvie
Thompson and Long-time FilmAid Supporter Robert De Niro Celebrate Launch

Chivas Regal, the world's original luxury Scotch whisky and Official
Partner of the Festival de Cannes, has announced a new global brand
partnership with the charity FilmAid International.

To view the Multimedia News Release, please click:

http://multivu.prnewswire.com/mnr/prne/chivas/48916/

The official launch celebration of the partnership took place in Chivas
House, on the Croisette in Cannes, on Friday 13th May and was attended by
FilmAid Founder Caroline Baron, FilmAid President Iliane Ogilvie Thompson and
long-time supporter of FilmAid and President of the Jury of this year's
Festival de Cannes, Robert De Niro.

The partnership will see Chivas Regal and FilmAid working together to
help, educate and inspire communities in need through the power of film. An
initial donation of USD100,000 was made by Chivas Regal to support FilmAid
projects across the world.

FilmAid International is a humanitarian organisation that harnesses the
power of film to educate and bring hope to refugees and other communities in
need around the globe.

To mark the launch, Chivas Regal commissioned Magnum Photos to create an
exhibition showcasing the work of FilmAid, a selection of which is on display
in Chivas House.

James Slack, Brand Director of Chivas Regal, says, "The work of FilmAid
is truly inspirational and we are delighted to support the amazing work they
do around the world.

"The partnership aligns well with values that Chivas Regal is passionate
about: brotherhood, generosity, integrity and a social awareness for the
world in which we live. The partnership with FilmAid reinforces our
commitment to film and cinema."

Liz Manne, Executive Director of FilmAid, says, "We at FilmAid
International are delighted by our new partnership with Chivas Regal. Their
dedication to cinema makes them the perfect partner for FilmAid, which brings
cinema to those most in need of the inspiration and education that film can
provide. We look forward to developing this partnership with Chivas in the
future."

Notes to Editors

- Chivas Regal commissioned Magnum Photos photographer, Dominic Nahr, to
shoot on location at a FilmAid project in Kenya.

Video:
http://multivu.prnewswire.com/mnr/prne/chivas/48916/

Source: Chivas Regal

For more information, please contact: Jennie Norrish, Head of PR - Chivas Brothers, Tel: +44(0)208-250-1739 / Mobile: +44(0)7717-450-023 / jennie.norrish@ pernod-ricard.com

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