Rentrak to Present During the TV of Tomorrow Show
Rentrak to Present During the TV of Tomorrow Show
--Corporate President to Discuss Research on the Changing Viewing Habits of the Multiplatform Consumer--
PORTLAND, Ore., May 16, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced corporate president, Cathy Hetzel, will be a featured speaker during the TV of Tomorrow Show, which is an annual global gathering for executives, technologists and creatives working in the interactive and multiplatform television industry.
Ms. Hetzel will present research from Rentrak's leading set-top box multiplatform measurement services to answer key questions on how consumers are interacting with traditional television, on-demand, Internet and mobile content, and advertising. She will address the factors that are influencing consumer behavior and explain how a more granular understanding of multiplatform TV viewing can assist content providers' and advertisers' engagement and business strategies.
Ms. Hetzel's panel, "Understanding the Interactive Consumer," will take place on Tuesday, May 17 from 9:30 a.m. to 10:15 a.m. Pacific Daylight Time at the Yerba Buena Center for the Arts located at 701 Mission Street, San Francisco CA, 94103.
RENTME
Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmstead@rogersandcowan.com / abialek@rogersandcowan.com
SOURCE Rentrak Corporation
Rentrak Corporation
Web Site: http://www.rentrak.com
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