Sustainable Brands '11 Announces Playhouse Concert and Give Back Program

Sustainable Brands '11 Announces Playhouse Concert and Give Back Program

June 7-10 Conference Adds 1% for The Planet Concert and Activation of Play On Programs Designed to Support Regional Charities

SAN FRANCISCO, May 24, 2011 /PRNewswire/ -- Sustainable Life Media today announced the addition of recording artist Chris Velan as featured performer at Sustainable Brands '11 (SB'11) Playhouse evening event on June 9th. Coca-Cola's Tom LaForge will serve as Master of Ceremonies and kick off the evening by announcing the SB Innovation Open winner. Several members of the global SB community will also be showcasing their talents before Chris takes the stage. Scheduled for Thursday at 9:00pm in the Steinbeck Auditorium, the concert is sponsored by 1% for the Planet.

In addition to the benefit concert, Sustainable Brands will also be introducing a new closing session Give Back program that includes a wide range of activities in which the conference community can participate to extend their involvement. As part of the last day, Specialized Bikes will be conducting a participatory activity resulting in a donation to the local Boys and Girls Club. Attendees will also have an opportunity to win an adult specialized bike and Trikke electric moped. The conference's Zero Waste initiatives will be announced at the closing session with Monterey Institute, Sustainability Academy and City of Monterey receiving all leftover gift items. Lastly, One World Futbol Project will reveal donations to local kids.

"We are so pleased to be offering a comprehensive give back program as part of our fifth year," said KoAnn Vikoren Skrzyniarz, CEO of Sustainable Life Media (SLM). "In the spirit of this year's theme, we are asking attendees to participate in 'playing on' after the conference and helping us leave a lasting and positive effect on our gracious Monterey host community."

About Sustainable Brands '11

Well over 125 confirmed business strategy, product design and communication leaders are on deck to share their latest thinking on the future of sustainable brands include Jeffrey Hollender, Chris Laszlo, Arthur Rubinfeld, Ron Saich and Chip Conley, with new insights and case studies presented from GE, adidas, Unilever, Nestle Purina, Ford, Best Buy, Disney, Dell, Daimler, and dozens more. The Sustainable Brands conference uniquely brings together business and brand strategists, leaders of insights and innovation, and sustainability executives with the ecosystem of organizations that support them, for three days of extraordinary conversation, inspiration and insights to map new strategies and tactics for driving profitable innovation for sustainability in brands. Confirmed lead sponsors of SB'11 include SAP and Hewlett Packard, as well as BBMG, Citizen Group, Cohn & Wolfe, CSRwire, Domtar, EcoBonus, PR Newswire, Saatchi & Saatchi S., Shelton Group and others. Teams from 3M, Green Mountain Coffee, Johnson & Johnson, UPS, Coca-Cola, General Mills, Target, SC Johnson, Unilever, REI, Recyclebank and hundreds more have already registered to attend and a full house is expected.

About Sustainable Life Media

Sustainable Life Media (SLM) is the leading international producer of sustainable business conferences and educational events, with products and services designed for the sustainable business community including membership, targeted e-newsletters, online learning programs, community, SB Insights Research and the flagship Sustainable Brands conference.

About 1% for the Planet

Started in 2002 by Yvon Chouinard, founder and owner of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a growing global movement of over 1,400 businesses in 44 countries that donate one percent of their sales to environmental organizations worldwide. Each day, more than one new business joins the 1% for the Planet movement. The 1% network has contributed over $70 million since 2002, making it among the largest funders of environmental work worldwide. 1% for the Planet: The Music, Vol. 1 is a one-of-a-kind music compilation. A diverse group of artists, including Jack Johnson, Mason Jennings, Chris Velan, Josh Ritter and Jackson Browne, donated rare and exclusive tracks to produce the first album dedicated to supporting the environment. Over 15,000 copies of the all-digital release have been sold since its January 2010 introduction. Chris Velan and his label, New Song Recordings, are proud members of 1%.

Contact:
Sasha Fedulow
Cohn & Wolfe
Office: 415.365.8552
sasha.fedulow@cohnwolfe.com

SOURCE Sustainable Life Media

Sustainable Life Media

Web Site: http://www.sustainablelifemedia.com

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