Samsung Infuse(TM) 4G Exclusively at AT&T Featured at the Glee Live! In Concert! Tour 2011
Samsung Infuse(TM) 4G Exclusively at AT&T Featured at the Glee Live! In Concert! Tour 2011
Samsung and AT&T Partner to Launch Select AT&T Stores To Host Meet and Greets with a Member of Glee Live Cast
LOS ANGELES and DALLAS, May 23, 2011 /PRNewswire/ -- Samsung Telecommunications America (Samsung Mobile) and AT&T* announced today that the Samsung Infuse(TM) 4G(1) exclusively at AT&T will be the Associate Sponsor of the upcoming Glee Live! In Concert! tour in North America. Beginning Saturday, May 21 at the Mandalay Bay Event Center in Las Vegas and wrapping up the North American leg on June 18th in Uniondale, NY at the Nassau Coliseum, "Glee" stars Lea Michele (Rachel), Cory Monteith (Finn), Amber Riley (Mercedes), Chris Colfer (Kurt), Kevin McHale (Artie), Jenna Ushkowitz (Tina), Mark Salling (Puck), Dianna Agron (Quinn), Naya Rivera (Santana), Heather Morris (Brittany), Harry Shum, Jr. (Mike), Chord Overstreet (Sam), Darren Criss (Blaine), Ashley Fink (Lauren) and members of "The Warblers" will perform in an all-new singing and dancing celebration of the Emmy and Golden Globe Award-winning show.
This is the first year that Samsung and AT&T are partnering as a sponsor of the Glee Live! In Concert! tour and they plan on giving fans a unique and interactive "Glee" experience.
"AT&T is always looking for opportunities to connect with our customers and bring them closer to the people, places and events that matter most," said Eric Goldfeld, executive director, National Marketing, AT&T Mobility and Consumer Markets. "Through our association with Samsung, we are excited to bring the Glee experience to our customers in ways they cannot get anywhere else, including access to exclusive wireless ringtone and wallpaper and opportunities to meet a Glee cast member at select stores."
Samsung's associate sponsorship of the Glee Live! In Concert! will be focused around their newest mobile device. The Samsung Infuse 4G exclusively at AT&T is a premium Android smartphone that delivers an unmatched entertainment experience through a 4.5-inch screen using Samsung's Super AMOLED Plus display which features 50% more sub-pixels(2) for better contrast and outdoor readability. This yields deeper and richer color brilliance so that every image and movie is more true to life than other leading smartphones.
"The Glee Live! In Concert! tour is a great way for us to engage our consumers with an immersive and interactive experience that will give them a chance to learn more about the Infuse 4G," said Paul Golden, Chief Marketing Officer, Samsung Telecommunications America. "We're also thrilled to provide Glee fans in North America the chance to be part of one of the most in-demand concerts through our national promotion that we will be launching in conjunction with the tour."
In honor of the sponsorship, Samsung Infuse 4G exclusively at AT&T will be hosting a national promotion that will provide Glee fans across the nation the opportunity to engage with the Glee Live! In Concert! tour through a dedicated Facebook page which will feature an engaging fan experience for fans of all ages.
Throughout the tour, Samsung and AT&T will host a series of events that will give Glee fans the chance to win tickets to the show in their hometown along with other great prizes, including a Samsung Infuse 4G, as well as a chance to meet one of the Glee Live cast members in person. These events will be taking place at select AT&T store locations in San Francisco, Boston, Chicago, DC and in New York.
Additionally, consumers can enter to win a trip to New York to attend the AT&T Samsung Infuse 4G Spring Fling, an exclusive Glee-themed event. Winners of the sweepstakes will also enjoy VIP access to the Glee Live! In Concert! show in New York. Details on the sweepstakes, including how to enter, will soon be posted on the Samsung Infuse 4G tab on facebook.com/att. Stay tuned.
For more information on the Samsung Infuse 4G please visit - www.samsung.com/mobile.
For more information on the Glee Live! In Concert! tour in partnership with Samsung and AT&T please visit www.gleetour.com.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
(1) 4G speeds delivered by HSPA+ with enhanced backhaul. Available in limited areas. Availability increasing with ongoing backhaul deployment. Learn more at att.com/network. 4G used in connection with the Samsung Infuse product name refers to the fact that the Infuse is capable of operating on AT&T's HSPA+ network with enhanced backhaul.
(2)50% more sub-pixels that Samsung's Super AMOLED display.
About Samsung Telecommunications America, LLC
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.
About Samsung Electronics Co., Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of (US) $116.7 billion. Employing approximately 157,700 people in 185 offices across 65 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT- LCDs. For more information, please visit http://www.samsung.com.
About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.
Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.Facebook.com/ATTSmallBiz to discover more about our small business services.
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SOURCE Samsung Telecommunications America
Samsung Telecommunications America
CONTACT: Angie Kzirian of PMK*BNC, +1-310-854-4826, angie.kzirian@pmkbnc.com, for Samsung
Web Site: http://www.samsung.com
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