SoBe® Celebrities "Try Everything," From Pitching Fuji Apples to Milking (Fake) Orange Cream Cows to Bowling With Melons (Seriously!) ... While Tipping Back 31 Unique SoBe Flavors in NYC

SoBe® Celebrities "Try Everything," From Pitching Fuji Apples to Milking (Fake) Orange Cream Cows to Bowling With Melons (Seriously!) ... While Tipping Back 31 Unique SoBe Flavors in NYC

**MEDIA ALERT/ PHOTO & INTERVIEW OPPORTUNITY**

WEDNESDAY, MAY 25th, 2011

WHO: HILARY DUFF, Actress and SingerJESSICA SZOHR, Actress KATE UPTON, Sports Illustrated Swimsuit 2011 Rookie of the Year BERNIE WILLIAMS, Former New York Yankee

WHAT: For one day only, SoBe's roster of celebs are challenging lucky fans to try and beat them at flavor-inspired challenges designed to create "must-try-and-share" experiences:

-- Get the day rolling with SoBe Mango Melon and try bowling against Hilary
Duff ... the catch? Trading a bowling ball for a melon.
-- See if you can throw a Fuji apple faster than Jessica Szohr, as inspired
by SoBe Fuji Apple Pear.
-- Try milking a fake cow filled with SoBe Orange Cream quicker than Kate
Upton.
-- Challenge Bernie Williams by "tea-ing" up a golf ball to determine who
has better aim in the SoBe Putting Green Tea contest.

In honor of the day, SoBe is turning Madison Square Park into the ultimate hotspot for "must-try" experiences, offering consumers the chance to "Try Everything" including:

-- Live Art Installation, Screen Printing and Button Making while enjoying
complimentary custom SoBe flavor flights

WHEN: Wednesday, May 25th, 10:00 am - 4:00 pm open to the public Madison Square Park, New York, NY

JESSICA SZOHR

-- PHOTO CALL: 10:30 - 11:00AM
-- INTERVIEWS: 11:00 - 12:00PM

HILARY DUFF

-- PHOTO CALL: 11:30 - 12:00PM
-- INTERVIEWS: 12:00 - 1:00PM

KATE UPTON

-- PHOTO CALL: 2:00 - 2:30PM
-- INTERVIEWS: 4:00 - 5:00PM

BERNIE WILLIAMS

-- PHOTO CALL: 3:30 - 4:00PM
-- INTERVIEWS: 4:00 - 5:00PM

INTERVIEWS BY APPOINTMENT ONLY

B-Roll AVAILABLE BY REQUEST

CONTACT:Gillian Kushner, gkushner@webershandwick.com, 212-445-8417 (o), 856-979-2697 (c)Elisa Quackenbush, elisa.quackenbush@pepsico.com, 914-253-2408

/PRNewswire -- May 23, 2011/

SOURCE SoBe

SoBe

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