Rentrak Reports Engagement Metrics for Week Ending May 8, 2011

Rentrak Reports Engagement Metrics for Week Ending May 8, 2011

--"Stickiness Index" Ratings Metric Measures Level of Viewer Engagement --

PORTLAND, Ore., May 18, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness Index" for the week ending May 8, 2011. The Stickiness Index lists the top-20 primetime programs (30-minute, 60-minute and 120-minute) based not only on the size of the audience, but also the level of viewer engagement.

The Stickiness Index is an engagement metric based on the average percentage of the program watched by all viewers divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). This new media currency is provided by Rentrak's TV Essentials service which is the only fully-integrated system of detailed satellite, telco TV and cable viewing information from millions of televisions nationwide.

Programs with the most engaged viewers will have higher Stickiness Indexes, indicating that more of the audience is tuned-in for the duration of the program.

Week of 5/2/11 to 5/8/11, Broadcast:

Index Rating Series Network Index
Rank Rank
1 1 Dancing With the Stars ABC 152
2 23 Blue Bloods CBS 138
3 2 American Idol FOX 137
4 10 NCIS CBS 134
5 6 NCIS: Los Angeles CBS 134
6 9 The Mentalist CBS 133
7 27 CSI: NY CBS 133
8 16 The Good Wife CBS 132
9 3 60 Minutes CBS 130
10 85 Teresa UNIV-B 129
The Amazing Race: Unfinished
11 17 Business CBS 128
12 19 The Voice NBC 127
13 12 Criminal Minds CBS 127
14 15 CSI: Crime Scene Investigation CBS 127
15 20 Grey's Anatomy ABC 125
16 96 Mexican Primera Division Soccer TELMUN-B 125
17 91 La reina del Sur TELMUN-B 124
18 80 Nuestra belleza latina UNIV-B 123
19 24 Survivor: Redemption Island CBS 122
--- --- --------------------------- --- ---
20 78 El triunfo del amor UNIV-B 122
--- --- ------------------- ------ ---

[ABC is owned by the Walt Disney Company; CBS is a division of CBS Corp.; Fox is a unit of News Corp.; NBC and Telemundo are owned by NBC Universal; Univision is owned by Univision Communications, Inc.]

Week of 5/2/11 to 5/8/11, Cable:

Index Rating Series Network Index
Rank Rank
1 24 Army Wives LIFE 157
2 148 Three Weeks, Three Kids HALL 150
3 7 WWE Monday Night Raw USA 149
4 14 Law & Order: Criminal Intent USA 145
5 32 WWE Smackdown SYFY 140
6 40 Justified FX 137
7 28 In Plain Sight USA 137
Murder 101: College Can Be
8 374 Murder HALLMC 135
9 314 Little House on the Prairie HALL 135
10 188 On the Case with Paula Zahn ID 134
11 382 One Life to Live SOAP 132
12 417 Project Runway STYLE 132
13 497 Matlock HALLMC 132
The Secret Life of the
14 160 American Teenager ABCFAM 131
15 146 Make it or Break It ABCFAM 129
16 26 Ax Men HST 129
17 20 NCIS USA 129
Law & Order: Special Victims
18 37 Unit USA 128
19 543 Doctor Who BBCA 127
--- --- ---------- ---- ---
Murder 101: The Locked Room
20 433 Mystery HALLMC 127
--- --- ---------------------------- ------ ---

[ABC Family and SOAPnet are owned by the Walt Disney Company; BBC America is owned by BBC Worldwide; FX is owned by the Fox Entertainment Group; Hallmark and Hallmark Movie Channel are owned by Crown Media Holdings; History Channel and Lifetime are owned by A&E Television Networks; ID is owned by Discovery Communications, LLC; Style Network is owned by Comcast Corp; SYFY and USA are owned by NBC Universal]

The "Stickiness Index" is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, video on demand and linear television, broadband and mobile, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional offices worldwide. For more information on any of Rentrak's services, please visit www.rentrak.com.

RENTT

Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bialek
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.com abialek@rogersandcowan.com

SOURCE Rentrak Corporation

Rentrak Corporation

Web Site: http://www.rentrak.com

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