New Era Adds N*E*R*D* to 2011 "Flagbearer" Lineup

New Era Adds N*E*R*D* to 2011 "Flagbearer" Lineup

Grammy Award-Winning Musicians to Serve as Brand Ambassadors For the Fly Your Own Flag Ad Campaign

BUFFALO, N.Y. April 27, 2011 /PRNewswire/ -- With products worn by the greatest teams, the best artists and some of the most interesting people in the world, New Era announced today the newest members of its "Flagbearer" family: N*E*R*D*.

(Photo: http://photos.prnewswire.com/prnh/20110427/NY90656 )

Pharrell Williams, Chad Hugo and Shae Haley are collectively the three musicians-slash-producers-slash-singers-slash-songwriters known as N*E*R*D*. (No-one Ever Really Dies). Formed as a concept band in their hometown of Virginia Beach, in 2000, N*E*R*D* stands - defiantly - 10 years later as a group of musicians who have worked tirelessly to carve out and conquer a new space in an otherwise nebulous musical world.

"This is a group that has made a name for itself in the music business by creating a sound all their own," said Christopher H. Koch, CEO. "They're unique individuals who embody the core values of the Fly Your Own Flag campaign."

N*E*R*D* joins a dynamic mix of athletes, entrepreneurs and entertainers featured in the 2011 Fly Your Own Flag brand campaign that includes Major League Baseball superstars Joey Votto, BJ and Justin Upton, skateboard legend Stevie Williams and teen film makers of the Ghetto Film School.

To watch videos and learn more about N*E*R*D* and all of New Era's "flagbearers" visit www.neweracap.com/en_US/Explore/Flagbearers.aspx.

About New Era

New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to "FLY YOUR OWN FLAG(TM)." The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong. For more information, visit www.neweracap.com.

Contact:
Dana Marciniak, New Era Cap
716.604.9259 or 716.536.9913
dana.marciniak@neweracap.com

SOURCE New Era

Photo:http://photos.prnewswire.com/prnh/20110427/NY90656
http://photoarchive.ap.org/
New Era

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