never.no Solution Lets Viewers Interact - On all Screens - With What's on TV

never.no Solution Lets Viewers Interact - On all Screens - With What's on TV

New Companion App Feature Allows Broadcasters to Grab Viewers' Full Attention

OSLO, Norway, April 11, 2011/PRNewswire/ --

- Visit never.no at the 2011 NAB Show Booth N3737

- VIDEO: Follow the link for a special video behind the scenes preview of
the Synchronized Companion App prototype: http://vimeo.com/20470100

never.no today announced a new feature for its flagship product,
Interactivity Suite (IS), that enables content to be delivered to a tablet,
mobile, or PC in sync with the action on the viewer's television screen.

Using the new Synchronized Companion App feature, broadcasters can easily
develop distinctive, branded applications that push/pull relevant information
or entertainment to and from the second screen. For example, a viewer about
to watch the big game on TV might use the Synchronized Companion App to get
details about favorite players pushed to his or her iPad(R) instantaneously
as lineups are announced before kickoff.

Relevant background information on unscheduled game events, like scores
and penalties, will be available on the iPad as they happen. Likewise, the
viewers might use the application to express their opinion in real time about
a call just made by the referee, and see real-time poll results displayed on
TV.

"With Nielsen reporting that 60 percent of people surf the Web while
watching TV, the Synchronized Companion App offers a huge advantage for
broadcasters," said Lars Lauritzsen, never.no CEO. "Using the new feature,
they can take over the second screen - a tablet, smartphone, or a PC - and
claim the viewer's full attention. This is a significant opportunity for
broadcasters, and we look forward to helping new and existing customers build
creative, viewer-pleasing, and audience-building synchronized apps."

With Synchronized Companion App it is also possible to increase
advertising airtime value through synchronized ad-support on the second
screen. In time with a TV commercial, consumers will be able to gather
further product and retailer information and even make their ultimate
transaction from the iPad.

Powered by the never.no IS, Synchronized Companion App monitors
frame-by-frame changes in broadcast programming or live production then uses
the changes to trigger delivery of specified content to the second screen.
Because of the IS' extensive integration capabilities and support for all
major protocols, the framework provides an active return channel to the
broadcaster. As a result, tablets, smartphones, and PCs become perfect
peripherals for enabling participation TV, interactive content, and even
remote control.

More information about never.no products is available at
http://www.never.no or by phone at +47-22-01-66-20.

About never.no

never.no's award-winning interactive technology connects broadcasters,
brands, outdoor media owners, and digital screen networks with online and
mobile consumers. By dynamically modifying playout, schedules, and graphics
based on viewer-generated or other internal and external inputs, the
Interactivity Suite is ideal for the converging digital media market. The
versatile never.no product suite works with traditional TV, Web TV, IPTV,
digital signage, and mobile platforms. never.no technology powers a variety
of high-profile interactive formats, including entire TV channels. In
operation since 1999, never.no has a global customer base including top
brands such as Active Loop Television, Aspiro, CTVGlobeMedia, Etisalat, Music
Choice, MyThum Interactive, Rubicon TV, TV Norge, TV2, and Viasat. More
information about never.no products is available at http://www.never.no.

All trademarks appearing herein are the property of their respective
owners.

Agency Contact:
Marguerite Clark
Wall Street Communications
Tel: +33-1-45-25-36-91
E-mail: marguerite@wallstcom.com

never.no Contact:
Lars Lauritzsen
CEO
Tel: +47-22-01-66-20
E-mail: lars@never.no

Source: NEVER.NO

Agency Contact: Marguerite Clark, Wall Street Communications, Tel: +33-1-45-25-36-91, E-mail: marguerite@wallstcom.com; never.no Contact: Lars Lauritzsen, CEO, Tel: +47-22-01-66-20, E-mail: lars@never.no

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