Encoding.com is the World's Largest and Now Fastest Encoding Service

Encoding.com is the World's Largest and Now Fastest Encoding Service

Encoding.com's Instant Encoding(TM) makes on-premise encoding solutions obsolete

SAN FRANCISCO, April 14, 2011 /PRNewswire/ -- Encoding.com, the world's largest video encoding service provider, today announced that it is also the world's fastest Encoding service, with the addition of its game changing new feature -Instant Encoding(TM). With Instant Encoding, the Encoding.com platform will start transcoding source videos as the download process begins, dramatically accelerating the entire video workflow. In benchmark beta testing with multiple customers, the overall encoding process - including download, transcode, and delivery - improved by 30 to 100% depending on the source video size. In many cases, especially with large source video files, the encoding process was complete by the time the initial download was finished.

(Logo: http://photos.prnewswire.com/prnh/20110124/SF34134LOGO)

With other video service providers, video encoding will begin once the entire source video file has been received, which can be disadvantageous for large, high-definition videos. Instant Encoding strengthens the case for moving all in-house encoding to Encoding.com's cloud-based service by eliminating the concern of moving large files to the cloud. Encoding.com is offering Instant Encoding as a premium value-added-service, at no extra charge, and requires just the addition of a simple API call: <instant>yes</instant>.

"With Instant Encoding, we now offer the fastest encoding service on the planet and have moved on-premise encoding solutions one step closer to the grave," said Gregg Heil, CEO of Encoding.com. "We've tackled the biggest challenge facing cloud-based encoding providers, which is the speed of the overall process including moving source videos to the cloud. With 1,600 customers, Encoding.com has already proven the benefits of our cloud-based, SaaS approach to video encoding. With Instant Encoding, it's now a no-brainer."

About Encoding.com

Encoding.com, the world's largest video encoding service, powers over 1,600 companies including leading brands across media and entertainment, eLearning, retail, telecommunications, lifestyle and advertising. Blending a flexible SaaS model with sophisticated integrations with the AWS and Rackspace cloud-computing platforms, Encoding.com enables publishers and developers to instantly scale while eliminating expensive video infrastructure investments. Encoding.com supports all popular web and mobile formats utilizing its proprietary Encoding Intelligence(TM) to accelerate processing, reduce errors and optimize video for any device. With millions of encodes under its belt, Encoding.com is the only encoding service to offer service level guarantees. The Company, based in San Francisco, California, secured Series A financing in early 2010, led by Metamorphic Ventures, along with angel investors Patrick Condon, Dave Morgan, Zelkova VC, John Engates, and Allen Morgan. For ongoing Company updates, please see http://blog.encoding.com or follow @encodingdotcom on Twitter.

SOURCE Encoding.com

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Encoding.com

CONTACT: Frances Mann-Craik, +1-408-868-9577, frances@addisonmarketing.com

Web Site: http://www.encoding.com

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