Castello® Blue Cheese Sponsors Bravo's "Top Chef: The Tour"

Castello® Blue Cheese Sponsors Bravo's "Top Chef: The Tour"

20-City Tour Kicks Off April 15th with Interactive Cook-Offs Between Favorite "Cheftestants"

NEW YORK, April 13, 2011 /PRNewswire/ -- Castello® Blue Cheese is pleased to announce their sponsorship of this year's Bravo's Top Chef: The Tour. As previously announced by Bravo, the 20-city tour begins April 15th at Soulard Farmer's Market in St. Louis, Missouri and will feature an interactive cook-off between two former Top Chef contestants. Each cooking "battle" will take place in front of a select group of Top Chef fans and a panel of local judges. Castello® Blue Cheese will be at each tour stop to meet and greet fans and offer samplings of its award-winning cheeses.

The event is free for fans to come and meet their favorite Top Chef contestants whom they have come to know throughout the many seasons of the Emmy® Award winning show. In select markets, fans will also be able to sit at Judges' Table to rate the Top Chef contestants' dishes. The 20+-city tour will also have a variety of on-site activities and opportunities to meet with Castello(®) Blue Cheese representatives and receive free samples.

The traditionally full-strength Castello® Danish Blue Cheese is the number one premium blue cheese in America. Perfect for pairing with wine and fruit for a dessert or appetizer or adding to a classic dish for a flavor twist, The Bravo Top Chef: The Tour was the ideal choice for Castello® Blue Cheese to sponsor.

"Top Chef inspires consumers and challenges their creativity. We think this partnership gives us a great opportunity to showcase Castello products and communicate our message." Adam Criscione, Castello executive.

Fans can expect activities to include: "Aroma" Challenge where fans will attempt to identify the correct food scent in the quickest amount of time, a hole-in-one challenge on the Top Chef-themed putting green, opportunity to purchase Bravo and Top Chef merchandise, and chances to experience a Top Chef interactive kitchen station, equipped with computers and iPads that will allow fans to experiment with incorporating technology into their own kitchens.

At each tour stop, fans will be able to stop by the Castello® booth and find out more information about the brand and the award-winning blue cheese, sign up to receive a coupon and recipes, find out where to buy Castello® at a store near them, and taste and sample Castello® Blue Cheese.

Castello(®) Blue Cheese will appear at each of the all tour locations. Log on to www.bravotv.com/thetour or http://www.facebook.com/TOPCHEF/ for a schedule of dates and cities and to sign up for free admission.

For more information on the partnership, please contact Nicole Cornella at Kinney + Kinsella, ncornella@kinneyandkinsella.

About Castello® Traditional Blue

First manufactured in 1927 under the name Rosenborg®, the traditional full-strength Danish Blue Cheese quickly gained recognition as one of the finest imported cheeses. Winner of 33 international awards and honored to have earned the name Castello®, it is the number one premium blue cheese in America Its distinct flavor created a category all its own, known as "Danish Blue" or "Danablu" and recognized by gourmands worldwide. . The taste is sharply piquant and slightly salted, which we refer to as the blue "bite". Castello® Blue Cheese can be paired with fruit for an appetizer or dessert or added to classic dishes for a sophisticated touch. Castello® Blue Cheese can be found at most gourmet food stores and supermarkets nationwide.

More recipes and information may be found at www.castellocheeseusa.com.

SOURCE Castello®

Castello®

CONTACT: Nicole Cornella at Kinney + Kinsella, ncornella@kinneyandkinsella, +1-212-620-0356

Web Site: http://www.castellocheeseusa.com

-------
Profile: intent