Australian Gold Sponsors Challenge on The Celebrity Apprentice

Australian Gold Sponsors Challenge on The Celebrity Apprentice

Sunscreen brand marks its national launch with appearance on the show's sixth episode

INDIANAPOLIS, April 11, 2011 /PRNewswire/ --Australian Gold, one of the fastest growing sun care brands, took its national launch into the public limelight in the infamous boardroom of the Trump Organization on April 10th, 2011. As the task sponsor for the sixth episode of NBC's The Celebrity Apprentice, Australian Gold and the celebrities proved to be a winning combination.

Australian Gold, recently brought its outdoor sun care range to the national market. To mark this expansion, the brand enlisted the help of business icon Donald Trump and his eponymous show, The Celebrity Apprentice. In this episode, the celebrities were charged with creating a marketing event for Australian Gold using a 10'x10' glass box.

Among the celebrity contestants participating in the challenge were LaToya Jackson, NeNe Leakes, Meatloaf , Gary Busey, Lil Jon, Jon Rich, Mark McGrath, Hope Dworacyk, Marlee Matlin, and Star Jones. LaToya Jackson and the women's team earned the winning vote from the Australian Gold executives. As a reward for winning the task, LaToya Jackson's charity, AIDS Project LA, will receive a $20,000 donation from The Celebrity Apprentice as well as a matching $20,000 donation from Australian Gold.

While the task proved important to the winning team, it was also a huge step for Australian Gold. CEO Stephen Hilbert said of the experience, "Partnering with The Celebrity Apprentice allowed us to introduce a nationwide audience to our brand in an entertaining, modern and memorable way. The show provides an unparalleled platform to engage consumers with the star power and riveting drama of a reality show while effectively educating them on business and marketing strategy."

To mark its national expansion, Australian Gold will have The Celebrity Apprentice displays in Wal-Mart, Walgreens, CVS and Duane Reade stores.

ABOUT AUSTRALIAN GOLD

Australian Gold is owned by New Sunshine, LLC, the leading manufacturer of tanning and skincare products in the United States. Founded in central Indiana 26 years ago, the company was purchased by MH Equity Investors in 2006. A 250,000 square-foot facility in Indianapolis serves as New Sunshine's headquarters, and is supported by a research and development lab and a manufacturing facility in Tempe, Arizona and distribution center in Tampa, FL. Employing 150 people locally, the Indianapolis corporate headquarters houses the company's four main lotion lines - Australian Gold, California Tan, Designer Skin and Swedish Beauty - as well as Helios, LLC, a software company. Australian Gold sunscreens and after sun moisturizer are available nationwide at mass, food and drug retailers. Australian Gold, California Tan, Designer Skin and Swedish Beauty indoor lotions are available at fine salons nationwide. For more information, call 1(800) 633-0069 or visit www.australiangold.com.

ABOUT CELEBRITY APPRENTICE

The Celebrity Apprentice is produced by Mark Burnett in association with Trump Productions LLC. Mark Burnett, Donald Trump, Eden Gaha and Page Feldman are executive producers. Nancy Gunn is the co- executive producer.

SOURCE Australian Gold

Australian Gold

CONTACT: Martha Miller, Creative Media Marketing, +1-212-979-8884, Martha@cmmpr.com

Web Site: http://www.australiangold.com

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