Rentrak Announces Multi-Screen Top Performing Titles of 2010

Rentrak Announces Multi-Screen Top Performing Titles of 2010

--Rentrak's Total Screen Measurement Currency Ranks the Most-Watched On-Demand Titles, the Most-Engaged Network and Cable Programming, Top Selling and Renting DVDs and the Top-Grossing Box Office Movies--

PORTLAND, Ore., Feb. 4, 2011 /PRNewswire/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced the top ten movies-on-demand (VOD) titles; top selling and renting DVDs and top-grossing movies at the box office based on consumer transaction rate for films released during the 2010 calendar year. Rentrak also released the top-performing "Stickiness Index" series for the broadcast year of 2010 which lists the top-20 primetime programs (30-minute, 60-minute and 120-minute) based not only on the size of the audience, but also the level of viewer engagement.

According to the company's OnDemand Essentials service, the top ten most-viewed titles released in 2010 per data collected from January 1, 2010 through December 31, 2010 include:

Rentrak Top Ten VOD Titles:

BOX
VOD RELEASE MPAA OFFICE
RANK TITLE STUDIO DATE RATING ($M)
1 The Blind Side* Warner Bros. 3/23/10 PG-13 $226.0
(NYSE: TWX)
2 Couples Retreat* Universal 2/9/10 PG-13 $109.2
(NYSE: GE)
The Twilight Saga: New
3 Moon* Summit Entertainment 3/19/10 PG-13 $296.6
Hot Tub Time Machine
4 (Unrated)* MGM 6/29/10 UR $50.3
5 Grown Ups* Sony 11/9/10 PG-13 $162.0
(NYSE: SNE)
6 Date Night* FOX 8/10/10 PG-13 $98.7
(NASDAQ: NWS)
7 It's Complicated* Universal 4/27/10 R $112.7
(NYSE: GE)
8 The Book of Eli* Warner Bros. 6/15/10 R $94.8
(NYSE: TWX)
9 Shutter Island* Paramount 6/8/10 R $128.0
--- --------------- --------- ------ --- ------
(NYSE: VIA; VIA.B)
------------------
10 The Hurt Locker* Summit Entertainment 1/12/10 R $17.0
--- ---------------- -------------------- ------- --- -----

Source: Rentrak OnDemand Essentials, as dated, rank based on Transaction Rate. OnDemand Essentials includes reporting from Operator partners on Television-On-Demand usage. * Indicates day-and-date with home video release.

According to the company's Retail Essentials and Home Video Essentials tracking services, the top ten selling DVDs and the top ten most-rented motion pictures for titles released in 2010 per data collected from January 1, 2010 through December 31, 2010 include:

Rentrak Top 10 Selling DVDs*

RANK TITLE STUDIO RELEASE DATE
1 Avatar FOX 04/22/2010
(NASDAQ: NWS)
2 Toy Story 3 Disney 11/02/2010
(NYSE: DIS)
3 The Twilight Saga: New Moon Summit Entertainment 03/20/2010
4 The Twilight Saga: Eclipse Summit Entertainment 12/04/2010
5 Alice in Wonderland Disney 06/01/2010
(NYSE: DIS)
Alvin and the Chipmunks: The
6 Squeakquel FOX 03/30/2010
(NASDAQ: NWS)
7 The Blind Side Warner Bros. 03/23/2010
(NYSE: TWX)
8 Iron Man 2 Paramount 09/28/2010
(NYSE: VIA; VIA.B)
9 How to Train Your Dragon Paramount 10/15/2010
--- ------------------------ --------- ----------
(NYSE: VIA; VIA.B)
------------------
10 Despicable Me Universal 12/14/2010
--- ------------- --------- ----------
(NYSE: GE)
----------

Rentrak Top 10 Renting DVDs

RANK TITLE STUDIO RELEASE DATE
1 Universal 02/09/2010
Couples Retreat (NYSE: GE)
2 Law Abiding Citizen Overture Films 02/16/2010
3 2012 Sony 03/02/2010
(NYSE: SNE)
4 The Blind Side Warner Bros. 03/23/2010
(NYSE: TWX)
5 The Time Traveler's Wife New Line (Warner Bros.) 02/09/2010
(NYSE: TWX)
6 The Hurt Locker Summit Entertainment 01/12/2010
7 Zombieland Sony 02/02/2010
(NYSE: SNE)
8 Up In The Air Paramount 03/09/2010
(NYSE: VIA; VIA.B)
9 Twilight Saga, The: New Moon Summit Entertainment 03/20/2010
--- ---------------------------- -------------------- ----------
10 Sherlock Holmes Warner Bros. 03/30/2010
--- --------------- ------------ ----------
(NYSE: TWX)
-----------

The top ten grossing motion pictures released in 2010 with earnings collected from January 1, 2010 through December 31, 2010 include:

RELEASE
RANK TITLE STUDIO DATE RATING 2010 GROSS
1 Toy Story 3 Disney 6/18/2010 G $415,004,880
(NYSE: DIS)
Alice in
2 Wonderland Disney 3/5/2010 PG $334,191,110
(NYSE: DIS)
3 Iron Man 2 Paramount 5/7/2010 PG13 $312,128,345
(NYSE: VIA; VIA.B)
Twilight Saga: Summit
4 Eclipse Entertainment 6/30/2010 PG13 $300,531,751
5 Inception Warner Bros. 7/16/2010 PG13 $292,558,188
(NYSE: TWX)
Harry Potter and
the Deathly
6 Hallows, Part 1 Warner Bros. 11/19/2010 PG13 $280,230,127
(NYSE: TWX)
7 Despicable Me Universal 7/9/2010 PG $251,083,040
(NYSE: GE)
Shrek Forever
8 After Paramount 5/21/2010 PG $238,395,990
(NYSE: VIA; VIA.B)
How to Train Your
9 Dragon Paramount 3/26/2010 PG $217,581,231
--- ------------------ --------- --------- --- ------------
(NYSE: VIA; VIA.B)
------------------
10 Karate Kid Sony 6/11/2010 PG $176,591,618
--- ---------- ---- --------- --- ------------
(NYSE: SNE)
-----------

The year-end Stickiness Index is an engagement metric based on an analysis of the average percent viewed of the top 500 series watched by all viewers during 2010, divided by the average percentage viewed for all series of corresponding duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). This new media currency is provided by Rentrak's TV Essentials service which is the only fully-integrated system of detailed satellite, telco TV and cable viewing information from millions of televisions nationwide.

Programs with the most engaged viewers will have higher Stickiness Indexes, indicating that more of the audience is tuned-in for the duration of the program.

Regular Series Index for 12/28/09 to 12/26/10, Broadcast:

INDEX
RANK SERIES NETWORK INDEX
1 American Idol(1) FOX 134
2 Dancing with the Stars ABC 129
3 NCIS CBS 124
4 American Idol(2) FOX 123
5 The Bachelor: On the Wings of Love ABC 123
6 Sortilegio UNIV-B 123
7 Blue Bloods CBS 122
8 Hasta que el dinero nos separe UNIV-B 122
9 Soy tu duena UNIV-B 121
10 Survivor: Heroes & Villains CBS 120
11 NCIS: Los Angeles CBS 120
12 CSI: NY CBS 119
13 The Mentalist CBS 118
14 En nombre del amor UNIV-B 117
15 Criminal Minds CBS 116
16 Flashpoint CBS 116
17 Desperate Housewives ABC 115
18 Brothers and Sisters ABC 115
19 CSI: Crime Scene Investigation CBS 113
20 The Bachelorette 6 ABC 113

NOTE: (1) 120 Minute Telecasts
----- ------------------------
(2) 60 Minute Telecasts
------------------------

[ABC is owned by the Walt Disney Company; CBS is a division of CBS Corp.; Fox is a unit of News Corp.; Univision is owned by Univision Communications, Inc.]

Regular Series Index for 12/28/09 to 12/26/10, Cable:

INDEX
RANK SERIES NETWORK INDEX
1 Army Wives LIFE 128
2 Rizzoli & Isles TNT 124
3 Covert Affairs USA 122
4 Royal Pains USA 119
5 Memphis Beat TNT 117
6 WWE Monday Night Raw USA 115
7 The Glades A&E 114
8 WWE Smackdown SYFY 113
9 Big Time Rush(1) NICK 113
10 In Plain Sight USA 112
11 Big Time Rush(2) NICK 112
12 iCarly(1) NICK 112
13 The Troop NICK 112
14 True Jackson, VP NICK 111
15 Law & Order: Criminal Intent USA 111
16 The Closer TNT 111
17 Victorious NICK 111
18 iCarly(2) NICK 110
19 White Collar USA 110
20 Leverage TNT 110

NOTE: (1) 60 Minute Telecast
----- ----------------------
(2) 30 Minute Telecast
----------------------

[A&E and Lifetime are owned by A&E Television Networks; Nickelodeon is owned by MTV Networks, a division of Viacom; SYFY and USA are owned by NBC Universal; TNT is owned by Turner Broadcasting Inc.; a unit of Time Warner]

Mini-Series, Specials and Movie Index for 12/28/09 to 12/26/10, Broadcast:

INDEX
RANK SERIES NETWORK INDEX
1 November Christmas CBS 153
2 The Magic of Ordinary Days CBS 150
3 Jesse Stone: No Remorse CBS 147
4 Survivor: Nicaragua - What About Me? CBS 146
5 NASCAR Sprint Cup FOX 145
Survivor: Heroes & Villains -120 Minute
6 Telecasts CBS 145
7 24 - 120 Minute Telecasts FOX 144
Brothers and Sisters: Time After Time, Parts 1
8 and 2 ABC 143
Grey's Anatomy: Sanctuary; Death and All His
9 Friends ABC 137
10 ACM Presents: Brooks & Dunn -- The Last Rodeo CBS 136
The Simpsons 20th Anniversary Documentary
11 Special: In 3D! On Ice! FOX 133
12 Front of the Class CBS 132
13 The Bachelorette 6: After the Final Rose ABC 130
14 Barbara Walters Special: Oprah, the Next Chapter ABC 130
Barbara Walters Presents the 10 Most Fascinating
15 People of 2010 ABC 126
16 Big Brother 12: Season Finale CBS 126
17 The Bachelor: Jason and Molly's Wedding ABC 125
18 When Love is Not Enough: The Lois Wilson Story CBS 125
19 Secrets of the Mountain NBC 125
--- ----------------------- --- ---
20 Wild Hogs ABC 123
--- --------- --- ---

[ABC is owned by the Walt Disney Company; CBS is a division of CBS Corp.; Fox is a unit of News Corp.; NBC is owned by NBC Universal]

Mini-Series, Specials and Movie Index for 12/28/09 to 12/26/10, Cable:

INDEX
RANK SERIES NETWORK INDEX
1 Project Runway: Finale, Part 2 LIFE 136
2 Postgame NFLNET 134
True Jackson, VP: Mission Gone Bad; Trapped in
3 Paris NICK 131
4 Nightmare Honeymoon LMN 129
5 Debbie Macomber's Call Me Mrs. Miracle HALL 127
Dora, the Explorer: Dora's Big Birthday
6 Adventure NICK 126
7 Victorious: Freak the Freak Out NICK 126
8 Drop Dead Diva: Bad Girls; Freeze the Day LIFE 124
9 The Boy Who Cried Werewolf NICK 123
10 Christmas Crash LMN 123
11 Ice Quake SYFY 121
12 Farewell Mr. Kringle HALL 121
13 7 Secrets: Keke Palmer NICK 121
14 Meteor Storm SYFY 121
15 James Patterson's Sundays at Tiffany's LIFE 121
Indiana Jones and the Kingdom of the Crystal
16 Skull USA 120
17 School Gyrls NICK 119
18 A Very School Gyrls Christmas NICK 119
19 The Decision ESPN 118
--- ------------ ---- ---
20 Category 6: Day of Destruction SYFY 118
--- ------------------------------ ---- ---

[Hallmark is owned by Crown Media Holdings; Lifetime and Lifetime Movie Network are owned by A&E Television Networks; NFL Network is owned by the National Football League; Nickelodeon is owned by MTV Networks, a division of Viacom; SYFY and USA are owned by NBC Universal]

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bialek
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.com abialek@rogersandcowan.com

SOURCE Rentrak Corporation

Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com, or Amanda Bialek, +1-310-854-8151, abialek@rogersandcowan.com, both of Rogers & Cowan, for Rentrak Corporation

Web Site: http://www.rentrak.com

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