Nickelodeon Debuts New SpongeBob SquarePants Toy Lineup at Toy Fair 2011

Nickelodeon Debuts New SpongeBob SquarePants Toy Lineup at Toy Fair 2011

New SpongeBob-Themed LEGO® Building Sets, Hasbro Games, THQ Videogames and Cardinal Industries Puzzles

NEW YORK, Feb. 15, 2011 /PRNewswire/ --Nickelodeon Consumer Products will unveil a broad new lineup of SpongeBob SquarePants toys for fans of all ages from The LEGO Group, Hasbro, THQ, and Cardinal at Toy Fair 2011. The new products include SpongeBob-themed building sets, games, videogames and more.

In addition, Nickelodeon has announced a multiyear renewal with The LEGO Group as a global licensee for SpongeBob SquarePants construction toys. The LEGO Group will unveil two new building sets at Toy Fair, allowing kids to build and play in SpongeBob's world.

"SpongeBob SquarePants has entertained kids of all ages for more than 10 years," said Manuel Torres, Senior Vice President, Global Toys and Video Games for Nickelodeon Consumer Products. "The LEGO Group, Hasbro, THQ, and Cardinal have once again created incredibly fun toys and games that seamlessly bring SpongeBob and his friends to life off-screen and give fans new ways to experience the world of Bikini Bottom."

"Combining the open-ended creativity of the LEGO brand with the characters and wacky adventures of SpongeBob has proven to be incredibly popular with children of all ages around the world," said Jill Wilfert, vice president licensing and entertainment for LEGO Group. "We look forward to exploring the ways in which to continue to bring Bikini Bottom to life through LEGO building fun."

SpongeBob SquarePants products at Toy Fair 2011 will include:

LEGO(R) Building Sets
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Heroic Heroes of the Deep
Builders assemble the boatmobile to help heroes Man Sponge
(SpongeBob) and Boy Patrick chase evil Plankton after he steals
the secret Krabby Patty recipe! Includes 3 minifigures and 95
pieces.
(Approximate Retail Price: $14.99; Recommended Age: 5 & up;
Available: August 2011)

Glove World
Build a "working" ride and interactive ice cream stand in Glove
World. Includes SpongeBob, Sandy, Patrick and Ice Cream Vendor
minifigures!. 169 pieces.
(Approximate Retail Price: $19.99; Recommended Age: 5 & up;
Available: August 2011)

HASBRO
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GUESS WHO?: SpongeBob SquarePants Edition
Am I yellow? Am I shaped like a Star? Swell questions like these
will be asked by young players when playing GUESS WHO?:
SpongeBob SquarePants Edition this year. Bikini Bottom's
favorite characters are in play with this SpongeBob SquarePants
take on the classic GUESS WHO? game. Players must ask "yes" or
"no" questions to figure out who is who. The first player to
correctly guess their opponent's mystery SpongeBob SquarePants
character wins! With all the friendly faces contained in this
easy to set up and pack up grid, players will be diving in at
Family Game Night or anytime.
(Approximate Retail Price: $18.99; Recommended Age: 6 & up;
Available: Spring 2011; Players: 2)

YAHTZEE JR.: SpongeBob SquarePants Edition
Get ready to roll the dice with favorite SpongeBob SquarePants
friends! The YAHTZEE JR. game takes you into the underwater
world, featuring images of the Bikini Bottom buds. Roll the
dice and try to match as many faces as possible, but watch out
for Plankton before he drowns your hopes of winning! Keep track
on the scoreboard and get the most points to win!
(Approximate Retail Price: $7.99; Recommended Age: 4 & up;
Available: Spring 2011; Players: 2 to 4)

ANTS IN THE SQUAREPANTS: SpongeBob SquarePants Edition
Guess who's itching from ants in their pants? SpongeBob
SquarePants! A mass of bugs has found its way into SpongeBob's
britches, and there is plenty of room for more. Flip and bounce
the ants into his pants as quickly as you can. Be the first
buccaneer to land all of the ants to win!
(Approximate Retail Price: $9.99; Recommended Age: 3 & up;
Available: Spring 2011; Players: 2 or more)

SpudBob SquarePants
Enjoy a hilarious SpongeBob SquarePants spin on classic MR.
POTATO HEAD character play with eight themed pieces available
for mixing and "mashing." Available at most major toy retailers
nationwide and on HasbroToyShop.com.
(Approximate Retail Price: $9.99; Recommended Age: 2 & up;
Available: Fall 2011)

THQ INC.
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SpongeBob SquigglePants
THQ's immensely popular uDraw GameTablet(TM) for Wii(TM) brings laugh-
out-loud fun to SpongeBob SquarePants fans with SpongeBob
SquigglePants, scheduled to debut in April, followed by a
Nintendo 3DS version later in the spring. The innovative uDraw
GameTablet offers a gaming experience unlike any other as
players tilt, flip, shake, roll, sketch, tap, trace and draw
their way through six zany worlds. They'll laugh their pants off
as they sail through more than 100 frantic "nanogames,"
featuring never-before-seen art styles from the Nickelodeon
vault. These super-fast-paced games capture the creative
energy of SpongeBob SquarePants - and hit the funny bone at the
same time. SpongeBob SquigglePants just may be the craziest,
fastest-paced and most laugh-filled SpongeBob video game
experience yet!
(Approximate Retail Price: $29.99; Recommended Age: 6 & Up;
Scheduled to be Available: Spring 2011)

CARDINAL INDUSTRIES
-------------------
SpongeBob 3D Sphere Puzzle
SpongeBob takes you to a new dimension in puzzles. Put the
numbered pieces together to form a sphere. 60-piece puzzle
measures a generous six inches in diameter!
(Approximate Retail Price: $15.00; Recommended Age: 6 & Up;
Available: Now)

About Nickelodeon Consumer Products

Nickelodeon Consumer Products manages the world's third largest licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

LEGO, its logo and the minifigure are trademarks of The LEGO Group. ©2011 The LEGO Group.

SOURCE Nickelodeon

Nickelodeon

CONTACT: Nickelodeon, Kim Mandara, +1-212-846-7404, kim.mandara@nick.com

Web Site: http://www.nick.com

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