SPB TV 3.0: New Mobile TV App Store for Broadcasters Launched

SPB TV 3.0: New Mobile TV App Store for Broadcasters Launched

BARCELONA, Spain, February 15, 2011/PRNewswire/ -- SPB Software, a leading mobile software developer, has announced a major
update to its mobile TV solution - SPB TV 3.0, which the company will be
presenting at Mobile World Congress in Barcelona this week. SPB TV 3.0 is an
app store-like publishing platform designed especially for TV channels, which
offers broadcasters and content owners the opportunity to distribute content
on mobile devices worldwide. Mobile operators with existing catalogs can
expand their offering to include enhanced support for premium channels and
Video-on-Demand. Users in turn get access to a larger channel catalog - as
well as to premium content.

The SPB TV 3.0 platform provides a unique outlet for TV
channels to build on traditional revenue generators such as advertising and
subscription. In the SPB TV 3.0 content directory, the user is free to choose
from a wide range of paid and free broadcast content in the same way as they
would in an app store. The broadcaster has complete freedom to offer their
content how they want - whether ad-supported, paid-for or free, making SPB TV
the ultimate TV app store for mobile devices.

SPB TV benefits for TV channels:

- Cross-platform solution covers smartphones, tablets and desktop
computers;

- 4+ million mobile TV fans;

- TV streaming and Video-on-demand support;

- Appealing user interface;

- Enhanced user statistics;

- Targeting by regions;

- Secure subscription;

- Scalability.

SPB's fully hosted and monitored multiplatform service is the easiest,
fastest, and most cost-effective solution for broadcasters to seize mobile TV
opportunity. SPB's solution guarantees a service level that meets
telecommunications industry standards of reliability. That is why networks
such as AFP News, France 24 and Euronews have already joined the SPB TV
platform, winner of the CSI Award 2010 for best TV technology and service.

The content owners can submit their channels to SPB TV service on the
following website:

http://tvcontent.spb.com/

About SPB Software (http://www.spb.com)

SPB is a leading brand in mobile software, standing for a unique line of
popular consumer products and partnerships with the world's most innovative
handset makers and wireless carriers. For more information, please visit
http://www.spb.com.

SPB Software on Twitter:
http://twitter.com/spb_software

SPB Software on Facebook:
http://www.facebook.com/spbsoftware

Media contacts:
Jenny Pyatko
pr@spb.com

Media contacts at Mobile World Congress
Johnny Truong
Sonus PR for SPB Software
spbsoftware@sonuspr.com
+1-415-812-7888

Source: SPB Software

Media contacts: Jenny Pyatko, pr@spb.com Media contacts at Mobile World Congress, Johnny Truong, Sonus PR for SPB Software, spbsoftware@sonuspr.com +1-415-812-7888

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