'Ram Battle of the Bands' Plays on the Brand's Facebook Page

'Ram Battle of the Bands' Plays on the Brand's Facebook Page

AUBURN HILLS, Mich., Jan, 26, 2011 /PRNewswire/ --

-- Ram Truck seeks next upcoming country band or performer on brand's
Facebook page (http://www.facebook.com/RamTrucks)
-- Country bands and performers are encouraged to submit their video on the
Ram Truck Facebook page for a chance to perform live at the 2011 Rodeo
Austin
-- Viewers can vote for their favorite artist at the brand's Facebook
contest page (http://apps.facebook.com/rambotb/gallery.html)
-- Voters can enter for a chance to win a country music prize pack

If you think you or your country band is destined for stardom and is looking for that lucky break, the Ram Truck brand wants to help make your dreams come true. The brand is hosting the "Ram Battle of the Bands" on its Facebook page (http://www.facebook.com/RamTrucks) and is looking for the next upcoming country band or individual performer to submit their video for a chance to perform live at the 2011 Rodeo Austin, Mar. 11 - 26.

"The Ram Truck Brand supports country music and we admire the hard work and determination that these artists dedicate to their craft," said, Fred Diaz, Ram Truck Brand President and CEO, Chrysler Group LLC. "The brand wants to help give these performers some recognition and possibly help boost their career on a local and national level."

Videos uploaded to the brand's Facebook page will be watched and voted on by country music fans across the country. The top 10 bands or individuals with the most votes will move on to the Ram Truck panel of judges who will select their favorite top two videos. The top two performers selected will play for more than 25,000 people at the 2011 Rodeo Austin and have a chance to win a cash prize. The first place winner will be awarded $5,000 and second place winners will go home with $2,500. Facebook voting ends Sunday, Feb. 13 and official rules can be found at - http://apps.facebook.com/rambotb/gallery.html.

If you can't carry a tune, don't worry, you can vote for your favorite video and enter for a chance to win a country music prize pack, including an iPod and iTunes gift card and Ram Truck accessories.

Last year, Yahoo! and the Ram Truck brand launched "Ram Country," (http://ramcountry.music.yahoo.com/) the first dedicated country music site on Yahoo! Music, which serves as the ultimate online hub for country music and its biggest stars. "Ram Country" is designed to help Ram Truck reach country music fans online and marks the largest single online marketing initiative for the brand. The partnership allows the Ram Truck brand to connect with a country music fan base through an engaging mix of music, blogs, news coverage and original video programming produced by Yahoo! "Ram Country" lives on Yahoo! Music and is promoted across the Yahoo! network.

About the Ram Truck Brand

With a work-hard, play-hard attitude, the Ram Truck brand offers the boldest, most powerful and capable pickup truck lineup on the planet.

Introduced in 2008, the Ram 1500 is a game changer in terms of its ability to "outsmart" and "out-tough" the competition with its bold exterior design, crafted and refined interior, engineering excellence, superb innovation and best-in-class features and amenities.

The Ram Truck brand added to its award-winning truck lineup with the introduction of an all-new 2010 Ram 2500 and 3500 Heavy Duty trucks, Motor Trend's Truck of the Year. The new heavy-duty trucks provide customers with first-time innovations and features along with new standards of strength, utility and driveability, building on the Ram's leadership in the heavy-duty pickup segment.

The Ram Truck brand is further enhancing its commercial vehicle presence with the introduction of a "new crew" of commercial-grade work trucks: the new 2011 Ram 3500, 4500 and 5500 Chassis Cabs. Led by an all-new crew cab, the new 2011 Ram Chassis Cabs are built on a proven frame and chassis, and engineered for maximum uptime, optimum performance and enhanced commercial capability.

SOURCE Chrysler Group LLC

Chrysler Group LLC

CONTACT: Dianna Gutierrez, +1-248-512-2921 (office), +1-248-705-7504 (cell), dianna.gutierrez@chrysler.com; David Elshoff, +1-248-512-2690 (office), +1-248-797-2300 (cell), david.elshoff@chrysler.com

Web Site: http://www.chryslergroupllc.com

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