Kellogg School of Management Faculty and MBA Students to Lead Seventh Consecutive Super Bowl Advertising Review

Kellogg School of Management Faculty and MBA Students to Lead Seventh Consecutive Super Bowl Advertising Review

Ad Review results ranking the most - and least - effective ads will be available immediately following the game on Sunday, Feb. 6

EVANSTON, Ill., Jan. 26, 2011 /PRNewswire/ -- Between the interceptions and touchdowns on the field, Super Bowl advertisers also engage in a competitive match every February as they aim to attract consumers through 30-second ads for $3 million each. New and perennial advertisers, such as Anheuser-Busch, Best Buy, Pizza Hut, PepsiCo, Mercedes and Audi, to name a few, have ads slated to air on game day. This year, marketing professors and students from the Kellogg School of Management at Northwestern University will discuss how these marketers are changing their strategies as the economy slowly rebounds.

For the seventh consecutive year, Kellogg marketing
students will participate in the Kellogg School
Super Bowl Advertising Review on Feb. 6.
Marketing faculty and students from the Kellogg
Marketing Club will convene on Northwestern
University's Evanston, Ill. campus to watch the
Super Bowl, rate the advertisers using an academic
criteria known as ADPLAN and produce a final
ranking of the most - and least - successful
advertisers. Results will be available
What: immediately following the broadcast.

Two members of the Kellogg School marketing
faculty, Professors Tim Calkins and Derek D.
Rucker, will lead the Review once again, serving
as non-biased resources as they provide analysis
and address pressing topics about how advertisers
perform on television's most watched event. Among
other topics, the professors can comment on the
Who: following:
--What are the 2011 advertising trends for the
Super Bowl and what changes can viewers expect?
--What qualities are essential in producing an
effective Super Bowl ad?
--How has digital and social media become
integrated in marketers' Super Bowl advertising
strategies?
--How should marketers leverage buzz to increase
ROI?
--How does Super Bowl advertising reflect the
health of the American economy?

Both professors are blogging about Super Bowl
advertising with insightful commentary - please
visit the blog at
http://kelloggsuperbowlreview.wordpress.com.

Results will be available immediately following the
Super Bowl broadcast via PR Newswire and e-mail.
Professors Calkins and Rucker are available for
comment in the weeks leading up to the Super Bowl.
They are also available until midnight EST on the
night of the game, Sunday, Feb. 6, 2011, and all
day on Monday, Feb. 7, 2011, for interviews via e-
When: mail, phone or in person.

Kellogg School of Management at Northwestern
Where: University
Closed to
general
James L. Allen Center public.
Open to
media,
please
call
2169 North Campus Drive ahead.
Evanston, IL 60208

To schedule an interview with Professor Calkins or
Professor Rucker, or to learn more about the
Kellogg School Super Bowl Advertising Review,
contact Aaron Mays or Betsy Berger at the contact
information below. For more information, visit
http://www.kellogg.northwestern.edu/news/
More info: superbowl/.

MEDIA CONTACTS:

Aaron Mays Betsy Berger
Office: 847-491-2112 Office: 847-467-3108
Mobile: 773-344-2331 Mobile: 847-308-1762
a- b-
mays@kellogg.northwestern.edu berger@kellogg.northwestern.edu

During and immediately following the
Super Bowl on Feb. 6
Land line: 847-467-0290
Mobile: 773-344-2331

SOURCE Kellogg School of Management

Kellogg School of Management

CONTACT: Aaron Mays, +1-847-491-2112, mobile, +1-773-344-2331, a-mays@kellogg.northwestern.edu, or Betsy Berger, +1-847-467-3108, mobile, +1-847-308-1762, b-berger@kellogg.northwestern.edu, both of Kellogg School of Management, During and immediately following the Super Bowl on Feb. 6, Land line, +1-847-467-0290, mobile, +1-773-344-2331

Web Site: http://www.kellogg.northwestern.edu/news/superbowl

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