Flingo Selects Adap.tv as a Video Monetization Partner for Internet-Connected TV Apps

Flingo Selects Adap.tv as a Video Monetization Partner for Internet-Connected TV Apps

New Offering Enables Brand Development Opportunities on Emerging Platforms

SAN MATEO, Calif., Jan. 24, 2011 /PRNewswire/ -- Flingo, the world's largest publisher of applications for Internet connected televisions, and Adap.tv, the industry's leading open online video advertising platform, today announced a partnership that will bring Adap.tv'sadvanced ad serving and monetization solution, Adap.tv for Publishers, to Flingo's growing portfolio of interactive media applications. This new partnership will enable publishers to reach and monetize millions of Internet-connected devices including TVs, Set-top boxes and Blu-ray players.

Flingo's TV application framework is currently being utilized by dozens of top TV networks and studios including CBS, FOX, Warner Bros., TV Guide and Showtime to publish streaming video directly to millions of Internet-connected TVs with platforms by Vizio, Samsung, LG, Google TV and others. Flingo's applications are pre-integrated on millions of TVs shipping worldwide.

"Emerging media brands and major media companies alike are streaming their premium video content to millions of Internet-connected TVs using Flingo. They need a partner to help them leverage the Connected TV footprint and execute impactful ad campaigns that reach a growing number of viewers," said Alvir Navin, Vice President and Co-Founder of Flingo. "We have millions of video ad impressions on Connected TVs every month, and our new partnership with Adap.tv provides media owners a great solution for monetizing their video inventory on these platforms."

Through Flingo's application, content owners can leverage Adap.tv for Publishers' end-to-end video monetization solution which provides ad serving and yield optimization across multiple screens, as well as direct access to the Adap.tv Marketplace. With more than 2,800 sites and hundreds of brand name buyers, the Adap.tv Marketplace provides a powerful opportunity for content owners to tap into the growing demand by advertisers for premium content available across a variety of connected platforms.

"The video landscape is moving beyond the single screen and advertisers in the Adap.tv Marketplace are increasingly asking for access to inventory beyond the Web," said Sean Crawford, Vice President of Emerging Platforms at Adap.tv. "Adap.tv is the only video advertising platform that connects buyers and sellers in an efficient, completely transparent way and working with Flingo expands our footprint to any type of video offering."

About Adap.tv

Adap.tv develops online video advertising technology that makes it simple for advertisers, publishers and partners to connect and do more business. Through its open video advertising platform, Adap.tv integrates all of the industry's leading tools and technologies so buyers and sellers can easily access partners they already work, with the ability to bring in new ones. Adap.tv is also the creator of the industry's largest Marketplace for premium publishers and brand name advertisers. The Adap.tv Marketplace has more than 2700 sites, 60 million monthly unique and hundreds of campaigns running daily. Based in San Mateo, CA with a sales office in New York, Los Angeles, Chicago and Seattle, the company is privately held and is backed by Spark Capital, Redpoint Ventures and the Gemini Israel Funds. For more information, please visit http://adap.tv/.

About Flingo

Flingo develops and publishes more Applications for Connected TVs than any other company in the world. It counts among its customers CBS, Warner Bros., Fox, MTV Networks, TV Guide, Blip TV, Next New Networks, Justin Bieber, Rihanna and many more. Flingo's applications are available on DTV, Blu-ray, and Set-Top-Box platforms like Samsung, LG, Vizio, Google TV, Western Digital and more. The company is headquartered in San Francisco, with offices in New York and Los Angeles. More information is available at: www.flingo.tv

For media inquiries, contact:
Julie Nicholson
Weber Shandwick for Adap.tv
212-445-8371
jnicholson@webershandwick.com

SOURCE Adap.tv

Adap.tv

CONTACT: Julie Nicholson, Weber Shandwick for Adap.tv, +1-212-445-8371, jnicholson@webershandwick.com

Web Site: http://adap.tv

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