Rentrak Signs OnDemand Essentials Contract with Premier Canadian Network Group, Astral Television Networks

Rentrak Signs OnDemand Essentials Contract with Premier Canadian Network Group, Astral Television Networks

PORTLAND, Ore., Jan. 24, 2011 /PRNewswire/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a contract to provide Astral Television Networks, Canada's leading broadcaster of premium pay and specialty television services, with measurement services from Rentrak's industry-leading OnDemand Essentials service.

Astral Television Networks, which offers many of eastern Canada's top subscription video-on-demand channels for their networks which include The Movie Network, HBO Canada, MPix and Super Ecran, as well as national broadcast youth networks Family Channel, and Playhouse Disney, will now have access to detailed performance data to better understand how their channels perform and deliver the right programming mix as on-demand increases in usage and popularity among Canadian television viewers.

"Rentrak is the on-demand currency in Canada just as it is in the United States. Adding Astral Television Networks suite of premium subscription video-on-demand channels to our growing roster of Canadian clients opens up the platform for explosive content growth and will help monetize specialty networks growing ad sales efforts," Carol Hinnant, Senior Vice President of National Network Sales, Advanced Media and Information (AMI) division at Rentrak.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

Contacts for Rentrak Corporation:
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Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
Email: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

SOURCE Rentrak Corporation

Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com; or Amanda Bialek, +1-310-854-8151, abialek@rogersandcowan.com, both for Rentrak Corporation

Web Site: http://www.rentrak.com

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