The Big Pony Fragrance Collection & OneRepublic Bring Sound, Cinema and Digital Technology to the 2011 Sundance Film Festival

The Big Pony Fragrance Collection & OneRepublic Bring Sound, Cinema and Digital Technology to the 2011 Sundance Film Festival

PARK CITY, Utah, Jan. 20, 2011 /PRNewswire/ -- The Big Pony Fragrance Collection is making its digital debut at the 2011 Sundance Film Festival with a fragrant twist on sound, cinema and digital technology on the evening of January 21(st) at renowned Park City entertainment venue, Cisero's.

(Photo: http://photos.prnewswire.com/prnh/20110120/NY33476-a )

(Photo: http://photos.prnewswire.com/prnh/20110120/NY33476-b )

The opening weekend celebration will showcase a short film shot by filmmaker and photographer Bruce Weber, as well as a live performance by OneRepublic, the pop rock sensation whose hit song "Secrets" serves as the soundtrack to the film.

The event will incorporate one-of-a- kind digital interactions across a multitude of platforms, giving attendees opportunities to engage and share their experiences in real-time with friends and other festival goers:

-- Upon arrival, guests will be welcomed through the official Twitter feed,
@BigPonyTeam. Follow @BigPonyTeam for live Tweeting throughout the
evening.
-- A digital photo booth complete with a vintage ski lift enables guests to
immediately upload and share their photos with friends on Facebook and
Twitter at a custom iPad station.
-- Facebook Places joins the team to award the first 25 attendees who check
in using the location-based application with Big Pony Fragrance prizes.
-- Downloadable QR codes strategically placed throughout the event will
unlock clues and content.
-- A Twitter Scavenger Hunt offers an opportunity to attend the VIP
guest-list only event to other Sundance Festival goers. Clues will be
shared via the @BigPonyTeam Twitter profile hinting to the location of
Big Pony Fragrance bracelets hidden throughout Park City that will grant
finders entrance into the exclusive event.
-- Even those not at the Festival have a chance to interact with
OneRepublic. Followers of @OneRepublic and @BigPonyTeam on Twitter have
an opportunity to win a song dedication by lead singer Ryan Tedder. The
dedication will be announced on the @BigPonyTeam and @OneRepublic
Twitter profiles, as well as the Ralph Lauren and OneRepublic Facebook
Fan Sites, giving the winner bragging rights to share with friends, and
all fans an opportunity to experience the performance.

The Big Pony Collection by Ralph Lauren is a new team of fragrances that embraces the key facets of modern men: Sports, Seduction, Adventure and Style. Inspired by the iconic Big Pony polo shirts, the vibrant collection gives guys a chance to engage one or all of their interests through fragrance. Visit www.BigPonyFragrance.com or www.facebook.com/RalphLauren or @BigPonyTeam to learn more about the Collection and partnerships with Bruce Weber and OneRepublic.

SOURCE Ralph Lauren Fragrances

Photo:http://photos.prnewswire.com/prnh/20110120/NY33476-a
http://photoarchive.ap.org/
Audio:http://photos.prnewswire.com/prnh/20110120/NY33476-b
Ralph Lauren Fragrances

CONTACT: Jennifer Poppers, Ralph Lauren Fragrances, +1-212-984-4593, jpoppers@us.loreal.com

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