HBO Taps Definition 6 for Launch Spot of 'Curb Your Enthusiasm' Season Opener

HBO Taps Definition 6 for Launch Spot of 'Curb Your Enthusiasm' Season Opener

Spot Debuted Sunday, Jan. 16 to Coincide with Season Premiere of "Big Love"

NEW YORK, Jan. 20, 2011 /PRNewswire/ -- Definition 6, a unified marketing agency, announced today that its 45-second TV spot to promote the launch of the new season of HBO's "Curb Your Enthusiasm" aired on Sunday, Jan. 16. "Curb Your Enthusiasm" is moving into its eighth season and is one of HBO's most popular shows.

The spot, slated to run as part of an ongoing promotional campaign for "Curb Your Enthusiasm," coincided with the season premiere of "Big Love," an American TV drama about a fictional Mormon family in Utah that practices polygamy.

The "Curb Your Enthusiasm" promotional campaign is produced by Caitlin Riley and Michael Davidowitz, and is overseen by Creative Director Becca Schader.

"One of the highlights of the new season of Curb is Larry David's 'visit' to New York City, and HBO, who came to us with this concept-driven spot, wanted to emphasize that in a humorous way," said Jim Read, Creative Director at Definition 6. "We enjoyed collaborating with them to explore different gags which Definition 6 pre-visualized and took into edit."

For years HBO has engaged Definition 6 to provide motion design, editorial, and post-production services for several HBO properties including the opening and final seasons of "Entourage," "World Championship Boxing," "How to Make It in America," and "Six Feet Under."

ABOUT HBO

Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc., providing two 24-hour pay television services - HBO® and Cinemax® - to approximately 41 million U.S. subscribers. The services offer the most popular subscription video-on-demand products, HBO On Demand® and Cinemax On Demand(SM) as well as HBO GO(SM), HD feeds and multiplex channels. Internationally, HBO branded television networks, along with the subscription video-on-demand products HBO On Demand and HBO Mobile®, bring HBO services to over 60 countries. HBO programming is sold into over 150 countries worldwide.

ABOUT TIME WARNER INC.

Time Warner Inc., a global leader in media and entertainment with businesses in television networks, filmed entertainment and publishing, uses its industry-leading operating scale and brands to create, package and deliver high-quality content worldwide through multiple distribution outlets.

ABOUT DEFINITION 6

Definition 6 is a Unified Marketing Agency that creates brand experiences that unite brands and people in motion. Through imagination, innovation and insight, we execute ideas that deliver continued value across all brand interactions. Since 1997, Definition 6 has been helping clients redefine brand experiences by unifying the disciplines of marketing and technology.

With offices in Atlanta, New York and Dallas, Definition 6 supports a fast-growing client base that includes The Coca-Cola Company, HBO, La Quinta Inns & Suites, Verifone, Cox Enterprises, Nickelodeon, Mitsubishi and Cinnabon.

For more information on Definition 6's Unified Marketing Services, or to learn more about the agency's award-winning work, please visit http://www.definition6.com.

SOURCE Definition 6

Definition 6

CONTACT: Meghan Verdon, +1-212-201-4206, meghan.verdon@definition6.com

Web Site: http://www.definition6.com

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