Sherwin-Williams Partners With HGTV to Launch 'HGTV Home by Sherwin-Williams'

Sherwin-Williams Partners With HGTV to Launch 'HGTV Home by Sherwin-Williams'

New strategic alliance strengthens offering of two trusted home brands

CLEVELAND, Jan. 20, 2011 /PRNewswire/ -- Sherwin-Williams will launch "HGTV HOME(TM) by Sherwin-Williams," an exclusive line of interior paint and painting supplies in the second quarter of 2011. The licensing partnership includes eight unique color collections, durable and low-odor paint manufactured by Sherwin-Williams, as well as an array of smart tools designed to help consumers enjoy the perfect painting experience.

"The new alliance capitalizes on the strengths of both organizations, incorporating HGTV's popularity and design knowledge with Sherwin-Williams trusted expertise and high-quality products," said George Diver, senior vice president of marketing at Sherwin-Williams.

Each of the eight new color collections contains 20 coordinating colors and design guidance to help homeowners create beautiful room to room color transitions throughout their homes. The new product line will also include tools to ensure easy application and clean up, including paint brushes, paint rollers, tape, gloves, and drop cloths.

"HGTV provides consumers a wealth of resources as they seek design inspiration for their homes," said Ron Feinbaum, senior vice president and general manager of consumer products for HGTV. "The new HGTV Home by Sherwin-Williams line will allow us to support consumers in a tangible way with new products that transform their homes."

Sherwin-Williams will support the launch of HGTV Home by Sherwin-Williams with a comprehensive marketing plan including national advertising, public relations and new in-store merchandising and color features. All Sherwin-Williams store employees will be thoroughly educated on the new program to provide expert advice and assist customers with their projects. Products will be available in all stores by June 2011.

About HGTV

HGTV, America's leader in home and lifestyle programming, is distributed to more than 99 million U.S. households and is one of cable's top-rated networks. HGTV's website, HGTV.com, is the nation's leading online home-and-garden destination that attracts an average of 4 million unique visitors per month. HGTV is owned by Scripps Networks, the leading developer of lifestyle-oriented content for television and the Internet, including HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country. Scripps Networks is a unit of Scripps Networks Interactive (NYSE: SNI).

Ask Sherwin-Williams((TM))

Sherwin-Williams is the nation's largest specialty retailer of paint, stains, coatings, wall coverings and sundry items. With more than 3,300 neighborhood stores in North America, the company is dedicated to supporting the do-it-yourself consumer with exceptional products; resources to make confident color selections; and expert, personalized service that's focused on the do-it-yourselfer's unique project needs. Sherwin-Williams brand-name products can only be found at Sherwin-Williams stores. You'll be amazed what happens when you "Ask Sherwin-Williams". To learn more, visit sherwin-williams.com.

Contact:
Sherwin-Williams@clynch.com
Sarah McQuilkin
Carmichael Lynch Spong
(612) 375-8534
Sarah.McQuilkin@clynch.com

SOURCE Sherwin-Williams

Sherwin-Williams

CONTACT: Sarah McQuilkin of Carmichael Lynch Spong, +1-612-375-8534, Sarah.McQuilkin@clynch.com, or Sherwin-Williams@clynch.com, for Sherwin-Williams

Web Site: http://sherwin-williams.com

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