XS Energy Drinks, Exclusively by Amway, Sponsor Free Miami Concert

XS Energy Drinks, Exclusively by Amway, Sponsor Free Miami Concert

Event with artist Tito 'El Bambino' launches XS® Naranja Blast

ADA, Mich., Dec. 14, 2010 /PRNewswire/ --Amway North America announced today that its XS® brand of energy drinks will sponsor a free upcoming concert featuring Puerto Rican recording artist Tito "El Bambino." The concert will take place December 17 at Grand Central in downtown Miami at 8 p.m.

The concert event celebrates the launch of Naranja Blast, the newest flavor from XS® Energy Drinks, which are available exclusively from Amway. XS Naranja Blast has a sparkling orange flavor and is rich with B-vitamins and key amino acids without the level of sugar and carbs of other energy drinks. XS Energy Drinks provide a sugar-free alternative in the popular energy drink market.

"Amway is celebrating the launch of Naranja Blast, the first of our products developed, designed and marketed specifically for our large base of Hispanic customers and Independent Business Owners," says Jori Hartwig, Vice President of Marketing for Amway North America. "By hosting a free concert with Tito 'El Bambino' we hope to get Miami excited about our newest flavor of XS."

Tickets for the free concert will be given away exclusively through two SBS radio stations, Romance - WRMA-FM and El Zol - WXDJ-FM.

About Tito "El Bambino"

Tito "El Bambino" is a reggaeton singer from Puerto Rico who rose to fame as Tito of the duo Hector & Tito. He began his solo career in 2004 and has since sold over 500,000 albums and created his own record label, On Fire Music. His fourth solo album, "Invencible" is scheduled to be released in February 2011.

About XS Energy Drinks

XS Energy gives a lift, without the eventual crash that's common with sugar-laden energy drinks, because all XS varieties have less than one gram of sugar. XS Energy Drinks deliver a proprietary formula of herbs and vitamins, along with key amino and folic acids, that help boost mental and physical energy.

Available in 14 varieties, from fruit flavors to a line of soda and even a noncarbonated peach tea, plus two caffeine-free alternatives. There also are two flavors available in XS Energy Shot, for a lift that lasts hours, not minutes.

About Amway

Established in 1959 as a seller of household cleaners, Amway expanded and diversified over the years and today sees its sales led by NUTRILITE food supplements, herbals and vitamins and ARTISTRY® skin care and cosmetics. Amway has helped millions of people lead better lives through consumer products, business opportunities and generous sharing with the ONE BY ONE CAMPAIGN FOR CHILDREN®.

SOURCE Amway North America

Amway North America

CONTACT: Anna Bryce of Amway, Public Relations, anna.bryce@amway.com, +1-616-787-6482

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