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Tuesday, December 14, 2010

Celebrity Stylist Andre Walker to Partner With HSN to Launch Hair Care Product Line

Celebrity Stylist Andre Walker to Partner With HSN to Launch Hair Care Product Line

-- Andre Walker to appear live on HSN on December 16 and 17 with his Ultimate Gift Set, recently named as one of Oprah's 'Favorite Things'--

ST. PETERSBURG, Fla., Dec. 14, 2010 /PRNewswire/ -- Andre Walker, seven-time Emmy winner and hair stylist to Oprah Winfrey for the last 25 years, and multi-channel retailer HSN will join forces on December 16th and 17th to launch Walker's unique hair care collection. The collection, which was recently added to Oprah's annual "My Favorite Things" list, will consist of four products formulated for all hair types, including Caucasian, Latin, African-American, bleached, color-treated, fine, coarse, smooth, straight and curly. Andre Walker will join HSN this week fresh off the farewell season Oprah Winfrey Show tapings in Australia.

Andre Walker's products were originally modeled after his very own custom formulas, which he has used for years on various clients, including Oprah Winfrey. Walker's formulas include whole leaf aloe vera, virgin Moroccan argan oil, green tea leaf extracts, protein building keratin and other fine natural ingredients that promote overall health, manageability and radiant shine.

"It is very important to me to deliver the results promised by my products, and I consistently see the transformation of my clients' hair with these unique ingredients," says Walker, who is launching a gift set on HSN just in time for the holidays. "HSN customers are savvy, very knowledgeable about beauty and hair care - and they recognize the value HSN will bring to them. It was the perfect fit," added Walker.

Andre's Ultimate Gift Set includes the following beauty products packaged in a perfect ready-to-go bundle. The gift set will be available for $65.


-- Keratin Shampoo, a unique gel that produces very little lather but
leaves the hair ultra clean in preparation for the conditioning step
-- Keratin Conditioner, a formula that deeply strengthens, hydrates and
promotes incredible softness and shine
-- "Q" Oil - a weightless serum that smoothes, adds brilliant shine,
nourishes and hydrates every hair type.
-- Hair Make-Up -- available in five shades, a duo applicator wand that
dries in seconds leaving a natural looking shine and color that
compliments and enhances your current shade


Andre Walker will debut on HSN on December 16th at 8 p.m. with additional shows on December 17th at 6 AM and 11 AM (all times EDT). A special preview of the collection is currently available online at www.hsn.com.

About HSN:

Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health &Beauty (e.g. M. Asam, Carol's Daughter, Coty, FranBrand, FusionBeauty, Andrew Lessman's Procaps, Lancome, Perlier, Serious Skin Care, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Grayce by Molly Sims, R.J. Graziano, IMAN Global Chic, michaeLisa, Noir, Amedeo Scognamiglio, Tori Spelling, Serena Williams Signature Statement); Home/Lifestyle (e.g. Nate Berkus, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Curations with Stefani Greenfield, Sam Edelman, Loulou de la Falaise, Chi by Carlos Falchi, Diane Gilman, "Timeless" by Naeem Khan, Adrienne Landau, Sharif); and Electronics (e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG, Sony).

A leader in transactional innovation, HSN is the only retailer offering live streaming video on three screens: TV network, which broadcasts live to 95 million households in the US in HD 24/7; hsn.com, which ranks in the top 30 of the top 500 internet retailers and features 15,000 product videos; and mobile via its mobile-optimized site and iPhone and Android shopping applications. HSN, founded 33 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).

SOURCE HSN

HSN

CONTACT: Amanda Greenberg, HSN/HL Group, agreenberg@hlgrp.com

Web Site: http://www.hsn.com


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