Thumbplay Unveils Deepest Twitter Integration of Any Music Service

Thumbplay Unveils Deepest Twitter Integration of Any Music Service

- Thumbplay Delivers the Perfect Marriage of Twitter and Music in Latest Desktop Upgrade -

NEW YORK,Nov. 17, 2010 /PRNewswire/ -- Thumbplay has launched a new version of the Thumbplay® Music(TM)desktop application, featuring a redesigned user interface and a first-of-its-kind, dynamic Twitter(TM) integration. Starting today, Thumbplay Music incorporates user's Twitter feeds, in real-time, within the desktop app, creating a rich new dimension in social music sharing and the deepest Twitter integration available through any music service.

Thumbplay® users can now effortlessly share their music on Twitter from their PCs/Macs®, see their live Twitter feed at all times and hear what the Twitter-verse is listening to from filters such as #nowplaying - all without ever leaving the service.

Thumbplay® Music(TM), which works on numerous devices across all major smartphone platforms in the U.S. -- iPhone®, Android(TM) and BlackBerry® -- as well as PCs/Macs, is one of the most widely-available cloud-based streaming music services in the U.S. Thumbplay Music has more than ten million songsunder license.

The new Thumbplay Musicdesktop application (powered by Adobe® Air®) is now:

-- More social - In addition to drag-and-drop sharing, Thumbplay's
breakthrough Twitter integration enables real-time access to user's
Twitter feeds within the app. Thumbplay brings user's favorite artists,
such as @kanyewest, and such taste-makers as @pitchforkmedia,
@brooklynvegan and NPRs @allsongs, directly into the music player for
the first time. Facebook(TM) sharing has been live on Thumbplay since
July 2010.
-- More seamless - The introduction of a DJ-caliber crossfader tool allows
for seamless transitions between tracks, making abrupt song endings a
thing of the past.
-- More helpful - Thumbplay's artist-driven Genie tool, prominently
featured in the navigation, makes new music discovery a breeze.

Evan Schwartz, CEO and co-founder of Thumbplay said, "We really took Twitter integration to a whole new level - having both your music and your feed on the same page is incredibly convenient and makes sharing much more engaging, connected and immediate. It's the perfect marriage of Twitter and music."

Thumbplay Music boasts several compelling features, including:

-- Unlimited, on-demand access to any artist or album; choose from millions
of songs.
-- iTunes® Playlist/Favorite Artist Import within Thumbplay Music's
companion desktop app. With a few clicks, recreate iTunes playlists and
have them available on your smartphone and PC/Mac.
-- Genie for music discovery: Instantly generate customized recommendations
from select songs and artists - it's a great way to quickly build
playlists that you know you're going to love while discovering new
music.
-- Online and offline access: No connection? No problem! Listen to music
on the subway or in-flight. Available anytime, anywhere for Android,
BlackBerry and iPhone.
-- Music Sharing: Drag-and-drop songs or albums into Twitter, or, to post
on Facebook. "Share" by right-clicking on any of the millions of songs
within Thumbplay Music's desktop app. Both Twitter and Facebook sharing
options will be available soon on the company's mobile service.
-- Effortless Playlist creation to quickly build your personal collection;
auto-syncs between smartphone and PC/Mac.
-- Search: Find music by artist, song, album or genre; includes free
previews of all songs
-- Free, "no strings attached" three-day trial; subscriptions are then
available for $9.99/month

Thumbplay, which enjoys sustained profitability, has built an award-winning service centered on delivering millions of pieces of mobile content to 95 percent of U.S. devices among every major carrier. Thumbplay is leveraging its existing network of more than 8,000 distribution partners to promote Thumbplay Music. Click on the following link to watch a video demo of the app running on all platforms: http://bit.ly/b27GTY.

ABOUT THUMBPLAY

Thumbplay, Inc. is the leading mobile entertainment provider in the U.S. Thumbplay Music, the company's cloud-based, streaming music service for every major smartphone platform and PCs/Macs, has more than 10 million songs under license. Thumbplay features content from some of the world's largest entertainment companies, including: EMI, Sony Music Entertainment, Universal Music Group and Warner Music Group, among many others. Headquartered in New York City, Thumbplay was founded in September 2004.

For a complete list of smartphones supported by Thumbplay: http://www.thumbplay.com/devices.

All trademarks property of their respective owners. No partnerships implied.

Contact:
Susan Lietz
Susan.Lietz@thumbplay.com
(+1) 917.499.5053

SOURCE Thumbplay, Inc.

Thumbplay, Inc.

CONTACT: Susan Lietz, Susan.Lietz@thumbplay.com, +1-917-499-5053

Web Site: http://www.thumbplay.com

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