Utilisima Attracts Highest Concentration of Women Among Spanish-Language Cable Channels

Utilisima Attracts Highest Concentration of Women Among Spanish-Language Cable Channels

Nielsen-Rated Network Leverages Multiplatform Offering to Establish Official Hub for Latinas

LOS ANGELES, Nov. 17, 2010 /PRNewswire/ -- Utilisima, the only 24-hour, 100% original content Hispanic lifestyle channel, announced today that it is Nielsen-rated as of the 4th quarter. Among its core demographic of Women 25+, Utilisima has emerged as the third highest-rated Spanish-language cable network overall (based on Coverage Area ratings), beating long-time players such as mun2 and mtv3. Utilisima attracts the highest concentration of adult women of any Spanish-Language network, holding a 51% lead in female 25+ per viewing household over its nearest competitor during total day (8a-2a).

"We're thrilled with the remarkable growth and popularity of Utilisima, which has exceeded even our high expectations," said Hernan Lopez,President and COO, Fox International Channels. "As we continue to innovate and develop unique, high-quality content, we expect our audience to keep rewarding us with their loyal viewership."

Utilisima primarily attracts adult Latinas. Seventy-two percent of Utilisima viewers are over the age of 25 and 67% are women. The network, currently carried by Dish Latino, Comcast, Cablevision, Time Warner, Charter and Verizon, has ramped up its original production, bringing in well-known talent from Mexico, Puerto Rico, Colombia, Venezuela Central America, Peru and other countries.

"Most population growth in the U.S. Hispanic market is no longer coming from immigration, but mainly from second and third generation Latinos who were born here," said Emiliano Saccone, EVP Global Development, Fox International Channels. "Utilisima is at the right place at the right time, offering educational niche content to the Latina woman who lives and breathes both cultures."

Unique for its varied content, Utilisima covers a wide variety of genres, from cooking, arts and crafts, health and beauty, parenting, and home improvement; features well known personalities from all over Latin America and provides Hispanic women with instructional, easy to follow step-by-step guides in order to empower their lives and, in turn, make their family's lives more pleasant.

In addition to attracting viewers and driving ratings, Utilisima has also experienced tremendous success with advertisers. The network is developing original content with key brands and leveraging its multiplatform offering through the air, and on the web. Since launching three months ago, it has struck deals with Sears, Procter & Gamble, Ford Motor Co., Kmart, El Jimador, Farmers Insurance, SC Johnson, Toyota, Daisy Sour Cream, Kellogg's, Prudential, T-Mobile and Wal-Mart.

"We have long believed that a great product will attract great partners, and this experience with Utilisima has proven the theory," said Tom Maney, SVP, Advertising Sales, Fox Hispanic Media Group. "We're helping these powerful brands connect with an elusive consumer segment which is concentrated right here on our network."

The channel also boasts a companion website - www.utilisima.com- featuring over 7,000 downloadable recipes from all over Latin America, 6,000 arts and crafts items, 30,000 health and beauty articles, 1,500 videos, 600 step-by-step painting in addition to helpful and educational tips ranging from sexual health to home improvement. The website, read by more than 2 million users every month, produces original content across a wide variety of genres and is dedicated to serving women's needs and wants.

About Utilisima:

Created in 1996, Utilisima offers 24 hours of Spanish lifestyle programming especially oriented to women. Utilisima is one of the largest producers of Television and Internet Spanish lifestyle content producing over 1,200 hours every year. One of Latin America's dominant entertainment destinations for women, Utilisima's programming spans across Food, Arts & Crafts, Home Improvement, Health & Beauty and Parenting. As a unit of Fox International Channels since 2007, Utilisima is distributed across Latin America, United States, Canada, Spain, New Zealand and Australia.

About FOX International Channels:

FOX International Channels (FIC) is News Corporation's (NYSE: NWS, NWS.A) international multi-media business. We develop, produce and distribute 183 wholly- and majority-owned entertainment, factual, sports and movie channels across Latin America, Europe, Asia and Africa, in 35 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 300 million subscribing households (875 million cumulative) worldwide. We also operate a global online advertising unit, .FOX (pronounced "dot-fox") which specializes in online video and display, and four TV production houses. In operation since: August 14, 1993.

SOURCE Utilisima

Utilisima

CONTACT: For more information or to arrange an interview, William Bell Murillo, The Jeffrey Group, +1-212-620-4100 x316, wbell@jeffreygroup.com

Web Site: http://www.utilisima.com

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