New App 'Pops' Open the Smartphone Revolution for Sports & Entertainment

New App 'Pops' Open the Smartphone Revolution for Sports & Entertainment

Introducing the first-of-its-kind Smartphone app that enables audiences to interact and compete for prizes at home, live events, or sports bars, in real time, while providing advertisers a more dynamic way to connect with their audience

NEW YORK, Nov. 17, 2010 /PRNewswire/ -- Popsy Interactive Inc., a media and entertainment company, has premiered Popsy, its proprietary cell-sync(R) Smartphone application, at the Sports Media conference. Though Popsy is designed for all types of entertainment venues, its first launch begins with Sports. The free app encourages audiences to use their Smartphones to play along as they watch their favorite sports team or program from home, at a sports bar, or live at the stadium. Viewers are rewarded for their participation. As they participate, the app gathers real-time, in-depth data on their demographics and behavior, enabling advertisers a more targeted reach.

Popsy is designed to tap into the ever-growing, 45-million strong Smartphone user market to provide brand new revenue streams to its partners: TV networks, programs, sports facilities, teams and franchises. A three-minute video can be viewed on http://www.popsyinteractive.com.

"We have created a win-win situation for all," explains President & CEO Ryan Kurek. "Popsy Interactive combines the best of social media, mobile, and fantasy sports, all in one platform that's free and easy to use," said Kurek. "Our real-time data analytics provides sponsors the ability to actually see who is participating with ad campaigns on their brands and products, instantaneously. Popsy has truly created intelligent advertising by providing multiple touch points with viewers, instant feedback and invaluable analytics," said Ryan Kurek.

How does it work? Once Popsy's app is downloaded, interactivity begins when players respond to Popsy Challenges sent to their Smartphones. Popsy Challenges consist of related questions about the program or game being viewed. As players interact, points are accumulated and redeemable through the Popsy Rewards Program. These Challenges are also designed to be DVR-resistant, creating tremendous value for advertisers because they happen in real time.

David Aregood, EVP Sales & Marketing, is excited about this new entertainment solution. "The platform lends itself to wide acceptance quickly. TV networks, brands and properties will see immediate value in their marketing spend, adding new levels of consumer participation and measurement tools never before seen."

Popsy's website, http://www.gopopsy.com, serves as a social media portal, not unlike Facebook, where players set up their profiles and preferences. "Popsy's interactive platform is limitless," adds Co-Founder and CTO Peter Redling. "We designed Popsy to create a technological and social expansion which is fresh for our players, while giving our partners a platform that doesn't require any additional hardware or middleware."

Photos:

http://www.ereleases.com/pic/2010-Ryan-Kurek.jpg

http://www.ereleases.com/pic/2010-David-Aregood.jpg

About Popsy Interactive Inc.: Based in Hicksville, New York, Popsy Interactive offers new interactive entertainment solutions through the Smartphone. If you are interested in partnership opportunities, please contact David Aregood or Ryan Kurek at 646-578-8776. Complete details at http://www.popsyinteractive.com.

Don't Spectate - Interactivate

For Interviews/ Information:
Ryan Kurek
President & CEO
646.578.8776 Ext. 7101
ryan.kurek@popsyinteractive.com

This press release was issued through eReleases(R). For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE Popsy Interactive Inc.

Popsy Interactive Inc.

CONTACT: Ryan Kurek, President & CEO, Popsy Interactive Inc., +1-646-578-8776, Ext. 7101, ryan.kurek@popsyinteractive.com

Web Site: http://www.popsyinteractive.com

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