Swarovski Adds Sparkle to the Highly Anticipated BLACK SWAN
Swarovski Adds Sparkle to the Highly Anticipated BLACK SWAN
NEW YORK, Nov. 29, 2010 /PRNewswire/ -- Swarovski shares the big screen with stars Natalie Portman,Mila Kunis, Vincent Cassel and Winona Ryder in the upcoming psychological thriller, BLACK SWAN. Directed by Darren Aronofsky, BLACK SWAN takes a thrilling and haunting journey through the psyche of a young ballerina whose starring role as the Swan Queen turns out to be a part for which she becomes frighteningly perfect.
(Photo: http://photos.prnewswire.com/prnh/20101129/NY07591 )
Kate and Laura Mulleavy of Rodarte created the "Swan Lake" ballet costumes for BLACK SWAN and turned to their long time friend and supporter Swarovski, who donated nearly 250,000 crystals, weighing 40kgs for the ballet costumes, to add drama to the dark, romantic aesthetics of the pivotal ballet scenes. Rodarte worked with Swarovski crystals on the Black Swan and White Swan costumes as well as the diaphanous white gown worn by Natalie Portman's character.
Swarovski was also integral to the look of the sets. Production designer Therese DePrez used 6 Swarovski chandeliers from the existing Schonbek collection to add sparkle and spectacle to the highly cinematic closing scene. The costume designer for the film was Amy Westcott.
"It is an honour for Swarovski to collaborate with Kate and Laura Mulleavy of Rodarte on the ballet costumes and production designer Therese DePrez on BLACK SWAN. Swarovski crystal, renowned for its sparkling and alluring properties, is used to juxtapose the dark, dramatic costumes and sets which illustrate this chilling tale of a prima ballerina striving for perfection." Nadja Swarovski, Vice President International Communications and Creative Director, Swarovski
From the early days of Hollywood, Swarovski has worked hand in hand with costume and set designers, creating show-stopping jewels, costumes and sets that capture the spotlight. The company's reputation for the largest variety of the finest cut crystal is unchallenged on and off the silver screen, adorning classics including Gentlemen Prefer Blondes, The Wizard of Oz,Breakfast at Tiffany's and more recently The Young Victoria, NINE, and Burlesque.
About Swarovski
In 1895, Daniel Swarovski I, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewellery stones. From this beginning that revolutionised the fashion world, Swarovski has grown to be the world's leading producer of precision-cut crystal for fashion, jewellery and more recently lighting, architecture and interiors. Today, the Swarovski group, still family-owned and run by 4th and 5th generation family members, has a global reach with some 24,800 employees, a presence in over 120 countries and a turnover in 2009 of 2.25 billion Euros. Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystals have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewellery industry with precision-cut genuine and created gemstones. Showing the creativity that lies at the heart of the company, Swarovski's own brand lines of accessories, jewellery and home decor items are sold through more than 1,800 retail outlets worldwide. The Swarovski Crystal Society has close to 350,000 members across the world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995 as a celebration of Swarovski's universe of innovation and inspiration. The Swarovski group also includes Tyrolit®, manufacturing grinding tools, Swareflex, for road safety reflectors and Swarovski Optik, producing precision optical instruments.
SOURCE Swarovski
Photo:http://photos.prnewswire.com/prnh/20101129/NY07591
http://photoarchive.ap.org/
Swarovski
CONTACT: London: Emma Rickett, emma.rickett@swarovski.com, +44(0)20-7255-8400; Los Angeles: Elizabeth Murphy, elizabeth.murphy1@swarovski.com, +1-310-652-0089 x4003; New York: Brianne Walker, brianne.walker@swarovski.com, +1-212-601-2575
Web Site: http://www.swarovskisparkles.com
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