Panasonic Rings in the First 3D Holiday Season with Unwrap 3D Mall Tour

Panasonic Rings in the First 3D Holiday Season with Unwrap 3D Mall Tour

14-City Major-Market Mall Tour Designed to Educate and Amaze Consumers About the Immersive World of Full HD 3D for the Home

Tour Will Showcase Panasonic's Award-Winning Line of Full HD 3D Products for the Home and Preview the Latest 3D Content from Movies, TV, and Gaming

SECAUCUS, N.J., Nov. 29, 2010 /PRNewswire/ -- Panasonic, a worldwide leader in Full HD 3D technology, announced today the Panasonic Unwrap 3D Tour - a two-week, 14-city mall tour designed to give consumers a chance to experience the immersive world of Full HD 3D Home Entertainment - will kick off in major malls across the nation on December 1.

The first leg of the Panasonic Unwrap 3D Tour kicks off December 1-5 (Wednesday thru Sunday) with interactive mall displays simultaneously in seven malls in seven major metro areas - New York, Philadelphia, Atlanta, Chicago, Dallas, Los Angeles, and San Francisco. The second leg of the tour runs from December 8-12 with simultaneous displays in seven additional malls located in major metro areas - Boston, Washington DC, Miami, Minneapolis, Houston, Phoenix, and Seattle. (See specific locations and dates below).

The Unwrap 3D Tour will give visitors to the exhibits an opportunity to experience for themselves Panasonic's award-winning line of Full HD 3D VIERA® VT25 and GT25 Series Plasma TVs, 3D Blu-ray( )Disc TM players, rechargeable 3D Active Shutter Eyewear, and 3D digital imaging products including Panasonic's first consumer 3D camcorder and the world's first digital camera with an interchangeable 3D lens - the LUMIX GH2. The display will also feature an amazing array of 3D content including a look at scenes from the world's most successful 3D movie, exciting 3D programming from DIRECTV's suite of linear 3D TV channels, including the n3DTM Powered by Panasonic channel, and PC-based 3D video gaming from nVIDIA; all of which will be displayed in crisp, clear Full HD 3D on Panasonic VIERA® Full HD 3D Plasma TVs.

Visitors to the Panasonic Unwrap 3D Tour will also have an opportunity to get hands on with Panasonic 3D products and see themselves in 3D using the Panasonic SDT750 consumer 3D camcorder and the LUMIX GH2 digital camera with an interchangeable 3D lens.

"Panasonic is a recognized leader in the development of end-to-end Full HD 3D technology," said Shiro Kitajima, president of Panasonic Consumer Electronics Company. "We created the Unwrap 3D Tour to educate consumers about all of the amazing 3D products they can bring into their home and how stunning the experience will be for them when they do. With Full HD 3D seeing is believing. We are confident that when consumers visit our Unwrap 3D displays in malls across the country and experience the amazing 3D content and products, they will want to join the 3D era too."

Visitors at the Unwrap 3D exhibits will be able to enter to win (3) the ultimate Panasonic Full HD 3D Home Entertainment system including a Panasonic VIERA Full HD 3D Plasma TV, 3D Blu-ray Disc( )TM Home Theater In-A-Box, 3D Active Shutter Eyewear, 3D camcorder, and LUMIX GH2 camera with interchangeable 3D lens.

For more information on Panasonic's Full HD 3D technology, visit www.panasonic.com/3D.

Panasonic Unwrap 3D Mall Tour Schedule:

Week 1: December
1-5
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New York Roosevelt Field -- Garden City, NY
Philadelphia King of Prussia Mall - King of Prussia, PA
Atlanta Perimeter Mall - Atlanta, GA
Chicago The Shops at North Bridge - Chicago, IL
Dallas Stonebriar Centre - Frisco, TX
Los Angeles Topanga - Canoga Park, CA
San Francisco San Francisco Centre - San Francisco, CA

Week 2: December
8-12
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Boston South Shore Plaza - Braintree, MA
Washington, DC Tysons Corner Center - McLean, VA
Miami Miami International Mall - Miami, FL
Minneapolis Mall of America - Bloomington, MN
Houston The Galleria - Houston, TX
Phoenix Chandler Fashion Center - Chandler, AZ
Seattle Northgate Mall - Seattle, WA

About Panasonic 3D Technology:

Panasonic's Full HD 3D VIERA Plasma TVs (1) include five screens sizes - 42-inch class (41.6" measured diagonally), 50-inch class (49.9" measured diagonally), 54-inch class (54.1 inches diagonal), 58-inch class (58.0 inches diagonal) and 65-inch class (64.7 inches diagonal). In addition, Panasonic also offers three professional Full HD 3D Plasma monitors in 85-inch class (85.3 diagonal inches), 103-inch class (102.5 diagonal inches) and a soon-to-be-released 152-inch class (152 diagonal inches) - the world's largest Plasma screen. All Panasonic VIERA® and professional Full HD 3D TV models are also Full HD TVs that display pristine 1080p content in two dimensions (2D) for conventional HD viewing.

Panasonic's range of Full HD 3D VIERA Plasma HDTVs (VT20, VT25 and GT25 Series), when coupled with Panasonic's 3D Blu-ray Disc players (DMP-BDT100, DMP-BDT300, DMP-BDT350) bring a new era of immersive visual entertainment into consumers' homes, by creating a 3D experience that easily rivals the best that can be seen in cinemas.

In addition, Panasonic and DIRECTV recently ushered in a new age in the rapid growth of 3D entertainment for the home with the launch of n3D TM powered by Panasonic - a DIRECTV channel dedicated exclusively to 3D programming. n3D powered by Panasonic is now available at no additional cost to millions of DIRECTV HD customers and features a range of sports and entertainment programming exclusively in 3D. Panasonic is the exclusive presenting sponsor of DIRECTV's n3D channel, one of three 3D TV channels from DIRECTV that deliver movies, sports and entertainment content from some of the world's most renowned 3D producers.

In July 2010, Panasonic took the 3D era to a new level for consumers with the unveiling of the Panasonic HDC-SDT750, the Panasonic's first consumer 3D camcorder, which includes a 3D conversion lens that enables the camcorder to shoot powerful and true-to-life 3D video content and play it back on 3D-capable HDTVs (2) and the LUMIX GH2 digital still camera with an interchangeable 3D lens for capturing still photos in immersive 3D.

Panasonic was awarded the 2010 Charles Wheatstone Award by the International 3D Society for its leadership in educating consumers and professionals about 3D technology and driving the development of 3D technology around the world.

About Panasonic Corporation of North America:

Based in Secaucus, NJ, Panasonic Corporation of North America markets a broad line of digital and other electronics products for consumer, business and industrial use. The company is the principal North American subsidiary of Panasonic Corporation (NYSE: PC) of Osaka, Japan, and the hub of Panasonic's U.S. branding, marketing, sales, service and R&D operations. Panasonic is a world leader in 3D technology offering end-to-end 3D solutions for consumers and professionals ranging from award-winning Full HD 3D HDTVs, Blu-ray Disc players, and 3D camcorder and digital camera products through professional products for 3D acquisition, display and content production. Information about Panasonic and its products is available at www.panasonic.com and its Full HD 3D site at www.panasonic.com/3D. Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company's Eco Ideas programs. Information about Panasonic Eco Ideas initiatives is available at http://panasonic.net/green_innovation. Additional company information for journalists is also available at www.panasonic.com/pressroom.

Notes:

(1) Current 3D content will be limited and may include certain Blu-ray Disc titles and satellite programming. Additional equipment and/or subscription fees may apply. 3D Blu-ray Disc player (sold separately) is required to play and view 3D Blu-ray Disc content and Active Shutter 3D Eyewear (sold separately) is required to view all 3D content. One pair is included with purchase of a VIERA VT20 or VT25 Series Full HD 3D TV. Additional pairs sold separately.

(2) A TV that is capable of side-by-side method 3D playback, 3D Eyewear, and HDMI cable connection are required to play the recorded 3D images.

(3) Complete sweepstakes rules are available at www.panasonic.com/unwrap3d.

SOURCE Panasonic

Panasonic

CONTACT: Chris De Maria of Panasonic, +1-201-348-7182, demariac@us.panasonic.com; or Blayne Murphy of Cohn & Wolfe, +1-212-798-9763, blayne.murphy@cohnwolfe.com for Panasonic

Web Site: http://www.panasonic.com/3D/

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