Charm Renews Exclusive Advertising Rights with Shanghai Dragon TV and Three CCTV Programs

Charm Renews Exclusive Advertising Rights with Shanghai Dragon TV and Three CCTV Programs

BEIJING, Nov. 29, 2010 /PRNewswire-Asia-FirstCall/ -- Charm Communications Inc. (Nasdaq: CHRM) ("Charm" or the "Company"), a leading advertising agency in China, today announced that through Shangxing Media, its principal media business unit, the Company has renewed exclusive advertising rights contracts with Shanghai Dragon Television and with three CCTV programs.

Charm will continue to act as the exclusive advertising agency for Shanghai Dragon Television in 2011. This will be the fourth year that Charm will act as the exclusive agency for this channel. At the end of 2011 Charm has the first right of refusal to renew the contract.

Charm will also continue to act as the exclusive advertising agent for the three CCTV programs throughout 2011. This will be the second year that Charm will act as the exclusive advertising agency for these programs. At the end of 2011 Charm has the first right of refusal to renew the contract.

About Charm

Charm Communications Inc. (NASDAQ: CHRM) is a leading advertising agency in China. Charm operates its business under three brands: Charm Advertising, Charm Interactive, and Shangxing Media. Under the Charm Advertising and Charm Interactive brands, Charm offers integrated advertising agency services from planning and managing advertising campaigns to creating and placing advertisements. Under the Shangxing Media brand, Charm has established a portfolio of television advertising media resources through its exclusive arrangements with premium national television channels, which include not only advertising time but also opportunities for placing branded content. Charm's clients include well-recognized brand names in China across many industries, as well as emerging domestic leading brands. In January 2010, Charm formed a joint venture with international 4A advertising group Aegis Media, its strategic investor, to operate its brand "Vizeum" in China. In October 2010, Charm also formed a joint venture with Wasu Digital Group to operate all advertising-related businesses across Wasu's IPTV, 3G mobile TV and broadband TV network platforms. For more information please go to http://ir.charmgroup.cn.

For investor and media inquiries, please contact:

Cindy Wang
IR Department
Charm Communications Inc.
Phone: +86-10-6581-3885
Email: ir@charmgroup.cn

SOURCE Charm Communications Inc.

Charm Communications Inc.

CONTACT: Beijing, Cindy Wang, IR Department of Charm Communications Inc., +86-10-6581-3885, ir@charmgroup.cn, or New York, Amanda Sham of Brunswick Group, +1-212-333-3810, ir@charmgroup.cn

Web Site: http://ir.charmgroup.cn

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