Sony Named a CES Innovations 2011 Design and Engineering Award Winner

Sony Named a CES Innovations 2011 Design and Engineering Award Winner

NEW YORK, Nov. 15, 2010/PRNewswire/ --Sony Electronics today announced that it has been named an International CES Innovations 2011 Design and Engineering Awards winner. Sony® Internet TV & Blu-ray Disc(TM) Player Powered by Google TV(TM) (GT1 Series) was selected as an Innovations 2011 Design and Engineering Awards BEST OF INNOVATIONS (best in class) honoree in the Online Audio/Video Content product category.

Sony has also been named an International CES Innovations 2011 Design and Engineering Awards Honoree for Sony Internet TV powered by Google TV(TM) (GT1 Series) and Sony a (alpha) SLT-A55V Digital SLR camera.

Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics products across 35 product categories.

Sony Internet TV powered by Google TVand Internet TV & Blu-ray Disc(TM) Player Powered by Google TV

Sony Internet TV, powered by Google TV is the world's first television with the ability to watch HDTV, enjoy apps, and browse the Internet seamlessly on one device. The combination of Sony's hardware and engineering expertise and Google's understanding of open software provides a unique user experience, merging multiple content sources in one easy-to-use interface. From broadcast to streaming video from the Internet, Sony Internet TV offers the ability to quickly search and watch content from wherever, whenever.

Featuring both integrated television models and a Blu-ray Disc(TM) player, Sony Internet TV is powered by Google TV. It is built on the Android(TM) platform, runs the Google Chrome(TM) browser and includes a powerful Intel® Atom(TM) processor offering the ability to quickly search across Internet and television content for easy access to entertainment and information.

Sony a (alpha) camera (model SLT-A55V)

The Sony a (alpha) camera (model SLT-A55V) adopts Sony's Translucent Mirror Technology, which achieves the highest-level of auto focus speed for both still image and movie shooting. Translucent Mirror Technology provides performance previously unattainable with traditional DSLR technology. Using the new technology, the a55 camera can continuously and quickly focus (with TTL phase-detection) while shooting stills and recording video--even in full HD, allowing desired moments to be captured in tack sharp focus, high-definition video. It can shoot continuously at up to 10 frames per second, achieving shooting speeds that are the fastest in the industry for an APS-C size sensor-equipped interchangeable lens camera under $1000.

The prestigious Innovations Design and Engineering Awards have been recognizing achievements in product design and engineering since 1976. It is sponsored by the Consumer Electronics Association (CEA), the producer of the International CES, the world's largest consumer technology tradeshow.

The Sony Internet TV powered by Google TV(TM) (GT1 Series), Internet TV & Blu-ray Disc(TM) Player Powered by Google TV and Sony a (alpha) SLT-A55V Digital SLR camera will be displayed at the 2011 International CES, which runs Jan. 6-9, 2011 in Las Vegas. The Innovations Design and Engineering Showcase will feature honorees by product category in the Grand Lobby of the Las Vegas Convention Center and will also be featured at CES Unveiled: The Official Press Event of the International CES on Tuesday, January 4.

The Innovations entries are judged based on the following criteria:

-- Engineering qualities, based on technical specs and materials used
-- Aesthetic and design qualities
-- The product's intended use/function and user value
-- Unique/novel features that consumers would find attractive
-- How the design and innovation of the product compares to other products
in the marketplace

Products chosen as Innovations honorees reflect innovative design and engineering of the entries. Examples may include the first time various technologies are combined in a single product or dramatic enhancements to previous product designs.

Innovations 2011 Design and Engineering honoree products are featured on www.CESweb.org/Innovations, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL.

News releases and digital images with captions are available at www.Sony.com/news. For information regarding the nearest Sony authorized dealer or service location, your readers can call 1-800-222-Sony.

SOURCE Sony Electronics

Sony Electronics

CONTACT: Linda Barger of Sony Electronics Inc., +1-858-942-2986, linda.barger@am.Sony.com

Web Site: http://www.sony.com/news

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