Tommy Hilfiger Announces Holiday 2010 Television and Online Campaign

Tommy Hilfiger Announces Holiday 2010 Television and Online Campaign

Francis Lawrence Directs "The Hilfigers" in "Feast Interruptus" TV Commercial For Holiday 2010

NEW YORK, Nov. 15, 2010 /PRNewswire/ -- The Tommy Hilfiger Group, which is wholly owned by Phillips-Van Heusen Corporation (NYSE: PVH), announces its first brand television campaign since 2005, Feast Interruptus, debuting on November 15, 2010 on U.S. national and local television networks, as well as tommy.com. Featuring the eclectic "Hilfigers" who made their debut in the Fall 2010 global advertising campaign, the commercial is directed by Francis Lawrence, creatively directed by Trey Laird and styled by Karl Templer.

Continuing the eclectic American family theme seen in the Fall 2010 advertising campaign, Feast Interruptus celebrates the holiday season with a meal alfresco. In the opening scene, a Wagoneer - its roof covered with all the necessary paraphernalia for a major fall picnic - pulls into a large meadow. The Hilfigers begin piling out of the car in what is a seemingly endless line of adults, children and much-beloved dogs. Within seconds, the Hilfigers pull a picnic table out of the Wagoneer, unfurl plaid tablecloths, and set the dinner places replete with fine china and an abundance of food. The family patriarch stands to give the annual family toast when chaos ensues - the Wagoneer suddenly pulls away, dragging the table, the cloths, the settings and all the delicacies with it. As the family chases after the car, there is a conspicuously absent Chloe Hilfiger (the youngest Hilfiger) and Morgan IV (the family basset hound); one of them is at the wheel.

"I am very excited to once again communicate our visual identity and brand message through television," says Tommy Hilfiger. "The Hilfigers campaign truly captures our 25 year heritage of twisted preppy American sportswear. To me Feast Interruptus captures the fun and loving chaos of the holidays and, hopefully, will bring the feel-good spirit into our viewers' homes."

Filmed in Los Angeles, the commercial features similar faces from the Fall 2010 campaign: Noah Mills with Iselin Steiro and Jacquelyn Jablonski, Andre Douglas, Bernard Fouquet, Chloe Blackshire, Eric Fry Halperin, Gracie Carvalho, Heloise Guerin, Julia Hafstrom, Lea Sorensen, Luis Borges, Max Motta, Max Rogers, Sam Way, and two Basset Hounds named Morgan IV and V. Hair by Teddy Charles; make-up, Mark Carrasquillo; director of photography, Thomas Kloss.

"The return to television is a very important moment for the brand to further establish the Hilfigers in the hearts and minds of our consumers," said Avery Baker, Executive Vice President of Global Marketing and Communications. "The commercial allows the fun and eccentric personalities of the Hilfigers to shine. Francis and Trey have truly brought the spirit of the brand and our unique preppy sensibility to life."

"We have all been so pleased with the initial reaction to The Hilfigers campaign around the world, and how customers have responded to their unique blend of preppy all-American style with the Tommy twist," said Trey Laird. "To now be able to bring the brand campaign, its characters, and story to an even larger audience through the combined use of TV and digital exposure is an exciting step forward for the brand."

As part of the brand's increased global advertising spend, Feast Interruptus will run through December 5, 2010 on national broadcast and cable networks, including ABC, Fox, E! and Bravo. The commercial will also be featured on tommy.com, where users can visit to see each "family member's" profile and details on the looks they're wearing in Feast Interruptus. The Tommy Hilfiger Facebook and Twitter channels will also host the commercial and special giveaways throughout the month it airs.

About The Tommy Hilfiger Group

With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, the Tommy Hilfiger Group is one of the world's most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children's apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as accessories, fragrances and home furnishings. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels. For additional information about the Tommy Hilfiger Group, please visit www.tommy.com.

About Phillips-Van Heusen Corporation

Phillips-Van Heusen Corporation, one of the world's largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Trump, JOE Joseph Abboud, DKNY and Timberland. Visit www.pvh.com.

SOURCE The Tommy Hilfiger Group

The Tommy Hilfiger Group

CONTACT: For the Media:  Marybeth Schmitt, SVP of Communications, Tommy Hilfiger USA, +1-212-548-1952, mschmitt@tommy.com, or Katelin Jones, Senior Communications Manager, Tommy Hilfiger USA, +1-212-548-1933, kajones@tommy.com, or for Investors, Michael Shaffer, EVP and Chief Financial Officer, Phillips-Van Heusen Corporation, +1-212-381-3523, michaelshaffer@pvh.com

Web Site: http://www.tommy.com

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