cinquino+co. Orchestrates Fujifilm's Return to Television With Spot on Optical Long-Zoom

cinquino+co. Orchestrates Fujifilm's Return to Television With Spot on Optical Long-Zoom

WOODLAND PARK, N.J., Nov. 15, 2010 /PRNewswire/ -- cinquino+co., an integrated brand communications agency based in New Jersey, is proud to announce they have created a television spot for a series of Fujifilm cameras that boast impressive optical long-zoom capabilities. The commercial will debut on November 15.

(Logo: http://photos.prnewswire.com/prnh/20101115/NY01448LOGO)

(Logo: http://www.newscom.com/cgi-bin/prnh/20101115/NY01448LOGO)

The spot represents a significant milestone for both the New Jersey-based agency and Fujifilm.

"This commercial symbolizes the next level of growth in our relationship with Fujifilm," said John V. Cinquino, President and Chief Strategy Officer of cinquino+co. "The spot is a pure testament to the growth of the Fujifilm brand and desire to expand its national position as one of the leaders in the digital camera category. We have a long history with Fujifilm, so naturally we were happy to learn of their decision to return to broadcast media and very pleased they decided to partner with us to do so."

The Vision of "Zoom"

According to Paul J. Cirigliano, Vice President and Creative Director at cinquino+co, the spot focuses on the emotional element and realism that the optical long-zoom feature delivers to each picture and to the photographer's experience as well.

"The goal of the primary take away message is that we want the audience to truly recognize that the optical long-zoom feature can be more than just a mechanical function of the camera," explains Cirigliano. "Other camera companies design marketing campaigns around a fleet of product options and technical features. That wasn't the case here. We positioned the long zoom feature as an emotional connector for our consumer--not a technical component. And in doing so, we're hoping Fujifilm creates an immensely strong bond with its consumers--so when they think long zoom, they think Fujifilm digital cameras."

The spot is being aired nationally on select cable networks and broadcasted on local stations in the New York, Philadelphia, Los Angeles, Dallas and Chicago markets. The commercial can be viewed in its entirety at www.cinquino.com/longzoom or at the cinquino+co. Facebook page at www.facebook.com/cinquinoco.

About cinquino+co.

cinquino+co. is an integrated brand communications agency based in New Jersey. We specialize in developing strategic, innovative, and powerful marketing campaigns for our clients across all disciplines. We are experts in creating marketing initiatives that create business impact, drive winning results and engage people emotionally in a continuing conversation that equates to brand leadership, performance and loyalty. To learn more about cinquino+co., please visit us on Facebook at www.facebook.com/cinquinoco or our website at www.cinquino.com.

MEDIA CONTACT
John J Passuth
cinquino+co.
john.passuth@cinquino.com
973-523-0774 x861

SOURCE cinquino+co.

Photo:http://www.newscom.com/cgi-bin/prnh/20101115/NY01448LOGO
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20101115/NY01448LOGO
http://photoarchive.ap.org/
cinquino+co.

CONTACT: John J Passuth, cinquino+co., john.passuth@cinquino.com, +1-973-523-0774 x861

Web Site: http://www.cinquino.com

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