PIX11 Grows in All Key Demos With 57% Increases Year-to-Date

PIX11 Grows in All Key Demos With 57% Increases Year-to-Date

NEW YORK, Nov. 24, 2010 /PRNewswire/ -- Following the relaunch of the PIX11 News at Ten on October 11, PIX11 News at Ten has seen double digit increases in all key demographics during the November sweeps period, with +57% increases in Adults 18-49, Adults 25-54, Females 25-54 and Males 25-54 year-to-year.

Using the national Nielsen rating system, PIX11 grew in all key demos November '09 to November '10 while FOX declined in each demo, with PIX11 closing out November ahead of FOX with a 1.11 to FOX's 1.07.

PIX11 News at Ten has seen double-digit growth (+57%) year-to-
year in the Adults 25-54 demo:

-- PIX11 +57% M-F 10-11p A25-54
FOX5 -15% M-F 10-11p A25-54

PIX11 News at Ten has seen double-digit growth (+57%) year-to-
year in the Adults 18-49 demo:

-- PIX11 +57% M-F 10-11p A18-49
FOX5 -27% M-F 10-11p A18-49

PIX11 News at Ten has seen double-digit growth (+57%) year-to-
year in the Females 25-54 demo:

-- PIX11 +57% M-F 10-11p F25-54
FOX5 -25% M-F 10-11p F25-54

PIX11 News at Ten has seen double-digit growth (+57%) year-to-
year in the Males 25-54 demo:

-- PIX11 +57% M-F 10-11p F25-54
FOX5 -10% M-F 10-11p F25-54

About PIX11

Founded in 1948 and owned by Tribune Broadcasting, a division of the Tribune Company, WPIX-TV has long been regarded as a groundbreaking station in New York. In September 2006, PIX11 became the flagship station of the CW Television Network, and its successful primetime programming, award winning news, extensive library of hit movies, first-run programs, off-network sitcom favorites, quality children's programming and public affairs shows, as well as outstanding event coverage, have contributed to the station's success. PIX11 has earned over 180 Emmy Awards, including two Emmy Awards for Outstanding Morning News Program and multiple Emmy Awards for Outstanding Newscast. The station has been honored with numerous other awards for excellence in reporting, news coverage, public affairs, specials and features. Since 1999, PIX11 has been the broadcast home of the New York Mets. For more information, please visit www.pix11.com.

SOURCE PIX11

PIX11

CONTACT: Jessica Bellucci of Tribune Company, +1-212-210-2626, jbellucci@tribune.com

Web Site: http://www.pix11.com

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