DreamWorks Animation Gives Fans Around the World the Chance to be a Part of Shrek's Legacy with Largest Photo-Mosaic Ever as Shrek Forever After Arrives on Blu-ray and DVD

DreamWorks Animation Gives Fans Around the World the Chance to be a Part of Shrek's Legacy with Largest Photo-Mosaic Ever as Shrek Forever After Arrives on Blu-ray and DVD

Join the Celebration of the Biggest Animated Film Franchise in History

GLENDALE, Calif., Nov. 19, 2010 /PRNewswire/ -- DreamWorks Animation SKG, Inc. (Nasdaq: DWA) announced today the launch of a worldwide initiative to give Shrek fans everywhere an opportunity to become a part of film history. As the biggest animated film franchise of all time comes to a close with the arrival of the entire Shrek saga in a complete, bonus-filled Blu-ray or DVD box set entitled Shrek: The Whole Story on December 7th, 2010, DreamWorks Animation is giving fans around the world the chance to become a part of Shrek's legacy and live FOREVER AFTER by helping to create the largest photo-mosaic ever.

Between now and December 31st, consumers can visit the Shrek Photo-Mosaic website (http://www.shrekmosaic.com) to upload a favorite photo and see it become a part of a mosaic image of Shrek and his friends. The mosaic will also feature filmmakers and voice talent from the movies. In addition, U.S. residents who submit a photo can enter to win a Royal Caribbean International cruise vacation for four. Entrants could also win one of 100 Shrek: The Whole Story DVD box sets.

"Shrek and the other characters from Far Far Away are beloved by millions of fans around the globe, so it seemed fitting that we should give them a chance to become a part of his final farewell," said Kelley Avery, Head of Worldwide Franchise Strategy & Distribution for DreamWorks Animation. "This photo-mosaic celebrates Shrek and his indelible impact on film history, as well as the fans who have treasured his story over the last ten years."

Remastered for the most brilliant viewing experience on Blu-ray or DVD, Shrek: The Whole Story is a must-own collection encompassing the entire laugh-filled saga from the hilarious beginning to the magical and heartwarming end. All four discs feature hours of new and previously released extras and the sets will also include the brand new Donkey's Christmas Shrektacular, which features sing-alongs with your favorite characters as they perform holiday classics with Shrek-ized lyrics, as well as "Shrek's Yule Log," which includes over 25 uproarious character appearances in front of a crackling virtual fireplace. For the first time, the entire Shrek saga will be available together in a spectacular box set with special introductory pricing of just $32.99 on DVD and $44.99 on Blu-ray.

About DreamWorks Animation

DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series, live entertainment properties and online virtual worlds, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the "100 Best Companies to Work For" by FORTUNE®Magazinefor two consecutive years. In 2010, DreamWorks Animation ranks #6 on the list. All of DreamWorks Animation's feature films are now being produced in 3D. The Company has theatrically released a total of 21 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon.DreamWorks Animation's Megamind is in theaters now.

SOURCE DreamWorks Animation SKG, Inc.

DreamWorks Animation SKG, Inc.

CONTACT: Nick Mendoza of Zeno Group, +1-310-566-2290, nick.mendoza@zenogroup.com, for DreamWorks Animation SKG, Inc.

Web Site: http://www.shrekmosaic.com

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