ELODA ADDS ADPOD TO ITS PROTOCOL SUITE OF PRODUCTS providing additional tools to improve quality of TV ads placement

ELODA ADDS ADPOD TO ITS PROTOCOL SUITE OF PRODUCTS providing additional tools to improve quality of TV ads placement

MONTREAL, Sept. 21 /PRNewswire/ - ELODA SEC announced today the launch of Protocol AdPod, a new application providing real-time data and analysis of commercial breaks on National Broadcast and National Cable channels in the U.S.

Protocol AdPod delivers three specific data streams:

1) The full detailed Protocol AdPod listing of breaks on National Broadcast and Cable channels with all occurrences of advertisers national ads. Detailed information includes data such as number of breaks during programs, position in the break, product advertised, categories and sub-categories, date and time of occurrence.

2) The Protocol AdPod Alerts generated when rules of separation (distance between spots, ads running in same break/show, etc.) between competitors and advertisers' ads are not followed.

3) The AdPod Index providing a high-level weekly view of the quality of advertiser's TV ad placement vis-a-vis competition.

Using the Eloda Protocol easy-to-use Web interface, the advertisers will get timely information on the execution of media placements as well as for competitors.

"This new application is a logical evolution of Eloda's suite of products targeted at providing tools to measure and optimize media procurement. After verification, quality measurement and competitive intelligence are our next important areas of focus," says Feargal Connor, Product Manager at Eloda SEC.

About ELODA

Eloda SEC is a private company positioned as a third party providing a suite of innovative real-time monitoring and measuring tools for the advertising industry in the North American market. The company is headquartered in Montreal. For more information, visit www.eloda.com.

SOURCE ELODA CORPORATION

ELODA CORPORATION

CONTACT: Media Relation: Eloda SEC: Christiane Allaire, Tel.: (514) 708-4304 No.1, Fax: (514) 842-4588, Email: callaire@eloda.com

Web Site: http://www.grammy.com

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