10 Reasons to Attend the Eighth Annual Hispanic Television Summit

10 Reasons to Attend the Eighth Annual Hispanic Television Summit

Wednesday, September 29, 2010 Hilton New York Hotel, Level 3

NEW YORK, Sept. 16 /PRNewswire/ -- There are ten compelling reasons to attend the Eighth Annual Hispanic Television Summit, presented by leading television trade publications, Broadcasting & Cable and Multichannel News, at the Hilton New York Hotel on Wednesday, September 29, 2010.

(Photo: http://photos.prnewswire.com/prnh/20100916/NY66602 )
(Photo: http://www.newscom.com/cgi-bin/prnh/20100916/NY66602 )

1. The focus is on generating revenue. The Summit focuses on the ways the
industry makes its money: advertising, subscriptions, transactions, and
TV rights or syndication fees.

1. A Reputation For Attracting Top Executives. The Summit has earned a
reputation as the signature event for those in the business of Hispanic
television. It attracts 400 attendees from the U.S., Latin America, and
Spain representing networks, broadcasters, pay TV providers, broadband
and mobile, financial investors, researchers, advertisers and agencies.
Attendees return each year to re-connect with others in the industry at
the numerous networking opportunities.

1. The 2010 Award recipient is Oscar De La Hoya. The 2010 annual Award
for a Lifetime of Achievement in Hispanic TV will be presented to Oscar
de la Hoya for his outstanding contribution to the revenues of pay TV
providers. De La Hoya is recognized for his champion boxing career.
But, he will receive the award for his leading role in breaking records
for pay-per-view transactions. Prior awards went to P&G marketer,
Edgar Sandoval, news anchor, Jorge Ramos; internationally-renowned talk
show personality, Cristina Saralegui; TV personality, Maria Celeste
Arraras; sports caster Andres Cantor; and TV legend, Mario Kreutzberger
aka "Don Francisco."

1. "New and Improved". Procter & Gamble is the leader in generating "new
and improved" products and the TV advertising campaigns that support
these claims. The company has also been a long-time leader in Hispanic
TV advertising. The company's top exec for multicultural marketing,
Alexandra Vegas, shares P&G's strategy for introducing new brands to
Hispanic consumers and how P&G's TV advertising has evolved over the
years.

1. New Arrival to Hispanic TV Advertising Chooses New Approach. Levi
Strauss's top multicultural executive, Diane Jones Lowrey, tells the
tale of how the jeans company and their agency (Dieste) took a
non-traditional approach for a relative new-comer, and chose a cable TV
network to be home to their new, cross-platform "docu-reality" series
featuring 5 young U.S. Latinos attired in Levi's product who embark on
a North America to South America adventure.

1. Pay TV Takes A Fresh Approach To A New Generation. Cox has been
building a strong customer base of Hispanic pay TV customers. Their VP
for Acquisition, Tony Maldonado is one of the most experienced pay TV
marketing executives with the job of attracting Hispanic customers. He
reflects on past successful campaigns and how the company is taking a
fresh approach to programming and market messaging that reflects
today's Hispanic trends.

1. What It Takes To Create Fresh Content Daily. Ramon Escobar, EVP of
Network News for Telemundo will discuss the important role that
networks play in developing fresh content that will appeal to the most
viewers within the dynamic Hispanic marketplace and how the networks
are responding to trends in viewing habits.

1. Hot Topics. There will be 5 distinct sessions each addressing topics
that are critical to the industry. The morning features a panel on the
latest trends affecting Hispanic consumer behavior and viewing habits,
then a session on Hispanic TV advertising, followed by a session on
marketing for the purpose of generating television transactions, like
pay TV subscription and more. The first afternoon session will focus
on programming. The final session is focused on the challenges of
increasing distribution for Hispanic-audience networks in an
increasingly competitive, cross-platform environment.

1. Leading Agency Executives. The agenda features an A-List of the
advertising industry's brightest stars from both the creative and the
media sides of the business. Hear from top execs including Daisy
Exposito, Chairman & CEO of d'exposito & partners; Alain Groenendaal,
President and CEO of wing; Dieste President, Aldo Quevedo and, Jessica
Pantanini, COO of Bromley Communications.

1. Leading TV Programming and Marketing Executives. The prestigious
line-up of TV leaders features marketing executives from pay TV
companies like Cablevision, Comcast, Cox and Time Warner Cable, as well
as DISH Latino; major service providers like Avail-TVN, Rentrak and
Comcast Media Center; leading broadcasters like Telemundo and
Univision, as well as Hispanic TV networks, like Fox Deportes,
CineLatino, mun2, SomosTV, Vme, TV Colombia and many more.

The Summit is presented by Broadcasting & Cable and Multichannel News and is produced for them by New York's Schramm Marketing Group Inc.

To register, visit:
www.multichannel.com/hispanic2010
www.broadcastingcable.com/hispanic2010
Or call Sandy Friedman at 917-281-4718

Photo: http://www.newscom.com/cgi-bin/prnh/20100916/NY66602
PRN Photo Desk, photodesk@prnewswire.com
http://photos.prnewswire.com/prnh/20100916/NY66602
Source: Broadcasting & Cable and Multichannel News

CONTACT: Rafael Eli, Schramm Marketing Group, +1-212-983-0219,
reli@schrammnyc.com

Web Site: http://www.multichannel.com/hispanic2010
http://www.broadcastingcable.com/hispanic2010

-------
Profile: intent